Merciv

Merciv is an AI-native brand and retail intelligence platform that unifies every source of consumer data brands interact with - internal research, syndicated data, social signals, and more - into a single source of truth, with full auditability into how every insight was reached. The result: smarter decisions around brand strategy, marketing, innovation, inventory optimization, and forecasting that make a real impact on a brand's bottom line. We just closed a $14M seed round, spent a year in stealth as an engineering-heavy group, and are now building out the go-to-market team.

We've proven the product with Fortune 500 clients. Now we're opening it up. We're launching a PLG motion - starting with Pulse, a free consumer product with a credit usage monetization path- to bring Merciv to every brand, not just the ones with enterprise research budgets. This hire is the first bet on that motion.