Tracksuit
Tracksuit is a modern, always-on brand tracking SaaS platform founded in 2021 that helps marketing teams measure, understand, and communicate the health of their brand. The platform delivers real-time
About Tracksuit
Tracksuit is a modern, always-on brand tracking SaaS platform founded in 2021 that helps marketing teams measure, understand, and communicate the health of their brand. The platform delivers real-time consumer insights through an AI-powered dashboard, tracking key funnel metrics — awareness, consideration, usage, preference, and perceptions — against a company's competitive set. Tracksuit's mission is to democratize brand measurement, offering enterprise-level tracking at roughly 10x less cost than traditional research methods, making it accessible to challenger brands and scale-ups. As of June 2025, Tracksuit serves 1,000+ customers globally and has raised ~$50.5M USD in total funding.