Brand Growth Lead

Brand Growth Lead Standard Bots is building the future of physical AI by bringing powerful, easy-to-use robotics into real-world environments. We're at an inflection point: the technology is here, the customers are real, and the story is just beginning. We're looking for someone to own how that story grows. This isn't a channel-management role, and it isn't just social. You'll be responsible for growing the Standard Bots brand across every organic surface—social, content, community, creators, and culture—turning attention into audience and audience into demand. You'll expand on our voice, produce content that connects, and build the engine that makes Standard Bots widely known as America’s industrial robot company. You'll work across the company—product, sales, customers, leadership—and partner closely with brand designers and video producers/editors to create high-quality, high-velocity content that drives results. That might mean showing our made-in-America story in the factory, telling impactful customer stories, orchestrating a product launch moment, or inventing formats no one in robotics has even tried. If you live online, have sharp instincts for what works (and what doesn't), and want to define how an entire category gets told—this role is for you.

What you'll do Own organic brand growth end-to-end: strategy, voice, channels, content engine, and results. Build and run Standard Bots' social presence as the tip of the spear—identifying where to play, and how to play differently on each platform. Partner with video producers/editors to make high-quality, high-velocity content, and shape the editorial calendar that drives it. Extend the brand beyond our own channels: creators, communities, earned moments, and partnerships that put Standard Bots in front of new audiences. Tell stories across product, customers, team, and culture—not just announcements Engage actively online—knowing who to follow, when to participate, and how to show up credibly on behalf of the company. Turn brand attention into measurable growth: define the KPIs that connect audience, engagement, and pipeline; report on them; and pivot fast when something isn't working. Work cross-functionally with comms, brand design, performance marketing, and leadership to align on narrative and moments. Experiment constantly—formats, tone, timing—and double down on what works Build the function from the ground up: systems, cadence, analytics, and eventually