About the role
The role
GrowthBook powers experimentation for Khan Academy, Dropbox, Pepsi, and Sony, and 3,000+ other companies, and most of the market still hasn't heard of us. This job exists to help bridge that gap.
You'll work directly with our Director of Demand Generation to build out the demand engine: ads, webinars, nurtures, emails, campaigns, reporting, and everything in between. We have channels that work and early wins to build on. What we don't have is a finished playbook. You'll help write it, then watch the company scale on what you built.
We have two motions and you'll help feed both: self-serve signups from developers, product, and experimentation teams who find us through open source, and pipeline for our sales team selling to enterprises.
What you'll do
- Help run paid acquisition (Google, LinkedIn, Reddit, programmatic, and whatever we discover works)
- Build and improve email and nurture programs across the full journey, from first docs visit to free user to sales conversation
- Partner with content and product marketing to turn what they make into pipeline: launches, webinars, guides, customer stories
- Assist on event marketing, from planning and promotion through the follow-up that turns attendees into opportunities
- Help build integrated campaigns that tie channels together around product moments, key audiences, and what we learn along the way
- Report on what matters: signups, pipeline, and revenue influenced, not vanity metrics
- Document what works as you go, because you're helping write the playbook the team will scale with
What you'll bring
- 3–5 years in B2B demand generation or growth marketing
- Experience marketing technical SaaS to technical audiences (developers, data teams, product teams) and the judgment to know what they'll ignore
- Hands-on paid media skills across at least a few of: Google, LinkedIn, Reddit, programmatic
