Founding Growth Strategist - San Francisco Bay Area

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People who struggle here:

• Need extensive hand-holding

• View high expectations as “unreasonable”

• Actually prioritize work-life balance

• Can’t handle ambiguity or rejection

• Prefer consistent routine over fast-changing priorities

Key responsibilities:

Account-based marketing & execution

• Own the named account marketing motion across target enterprise accounts

• Validate account tiers, buying-group maps, and account plans with sales

• Design and execute 1:1 and 1:few plays combining content, outbound, events, and executive follow-up

• Translate positioning and segment priorities into account-specific programs

• Ensure events and field activities are integrated into account progression, not standalone

Positioning and messaging

• Define product positioning and value propositions

• Create messaging frameworks by vertical, segment, persona, and channel

• Maintain a consistent narrative across the revenue organization

Segmentation and ICP strategy

• Define target segments, buyer personas, and priority verticals

• Identify adjacent segments and emerging market opportunities

• Guide BDR targeting and campaign prioritization

Strategic deal support

• Support enterprise opportunities with deal strategy and positioning

• Help structure RFP responses and requirement definitions

• Design competitive minefields that expose competitor weaknesses

Sales enablement

• Build sales playbooks, battlecards, and enablement materials

• Train AEs and BDRs on messaging and competitive positioning

Competitive intelligence

• Track competitors and market dynamics

• Maintain competitor positioning frameworks

Product feedback loop

• Gather insights from prospects, customers, and sales teams

• Translate market feedback into inputs for product development

Lifecycle marketing & events

• Plan and run lifecycle & reactivation campaigns with the marketing & sales teams

• Work closely with Field Marketing and Sales on event planning

Measurement & pipeline visibility

• Build clear ABM reporting across engagement, meetings, pipeline creation, and opportunity progression

• Identify gaps in account coverage and inefficiencies in resource allocation

Who we are looking for:

• 3+ years of experience in business development, growth marketing, product marketing, or GTM strategy

• An ABM operator who has actually worked with enterprise sales, not someone whose “ABM” experience is mostly ad targeting

• Thinks in terms of pipeline and revenue, not campaign jargon; able to earn credibility with AEs and BDRs

• Confident handling ambiguity; able to create structure in messy, target-account environments

• Ability to translate technical products into clear, compelling commercial narratives

• Experience building segmentation frameworks, sales playbooks, and competitive positioning

• Strong written and verbal communication skills

• Based in the Bay Area with the right to work in the USA (no visa sponsorship available), this is a fully in-person role at our Santa Clara office

• Willing and able to travel up to 30% of the time

Preferred experience

• Experience in enterprise sales processes

• Experience in fintech, compliance technology, fraud prevention, or data infrastructure

• Experience supporting enterprise RFP processes

• Experience working with regulated financial institutions

What we offer:

• Housing subsidy for those living within 1 mile of the office

• Direct exposure to leadership and influence on GTM strategy

• Product with clear, real-world differentiation

• High-bar environment focused on execution, learning, and continuous improvement

• Get equity from day 1 at a Y Combinator startup

• Work alongside a highly competent, top-tier team, including professionals from Y Combinator, ex AWS, and Palantir

• Enjoy a low-bureaucracy environment, minimal meetings, and an asynchronous communications culture