About the role
Do you want to take the first step in making Filipinos’ lives better everyday? Here in GCash we want to stay at the forefront of the FinTech industry by creating innovative, meaningful, and convenient financial solutions for the nation! G ka ba? Join the G Nation today! You will lead efforts to grow and retain GCash users by bringing back inactive or less active users. This role focuses on using data to create strategies, run campaigns, and improve user experience to increase app usage and transactions. You will be responsible for the following: Create strategies to drive user reactivation and retention based on data insights Monitor and achieve key business metrics related to user growth and activity Work closely with Digital Experience and Marketing teams to improve in-app journeys and campaigns Plan and execute end-to-end marketing campaigns and go-to-market initiatives Ensure all programs follow retention and resurrection guidelines and best practices Analyze campaign performance and adjust strategies based on results Lead and collaborate with cross-functional teams to deliver initiatives We are looking for: At least 2 years of experience in Customer Lifecycle, CRM, Customer Engagement, or similar roles Experience in fast-paced industries such as tech, fintech, telco, or app-based companies Strong analytical skills and ability to use data for decision-making Good understanding of customer behavior and engagement strategies Experience in campaign execution, product, or go-to-market initiatives is a plus Knowledge of SQL or other data tools is an advantage Strong communication and stakeholder management skills Able to adapt quickly and adjust plans based on performance Open to feedback and willing to learn and improve What We Offer Opportunity for career growth and development in the #1 FinTech company in the country Working with a dynamic and highly collaborative team who want to change the game A company that values their people with highly competitive and flexible
compensation and
benefits package is the #1 Finance App in the Philippines. Through the GCash App, 81M registered users can easily purchase prepaid airtime; purchase from over 6M partner merchants and social sellers; send and receive money anywhere in the Philippines, even to other bank accounts; pay bills at over 1,800 partner billers nationwide; and get access to savings, credit, loans, insurance and investments, and so much more, all at the convenience of their smartphones. GCash is a wholly-owned subsidiary of Mynt (Globe Fintech Innovations, Inc.) since 2015. is a leader in mobile financial services focused on accelerating financial inclusion through mobile money, financial services, and technology. As an affiliate of Globe Telecom, Ant Group, Ayala, and various other global shareholders, Mynt provides secure, accessible, and convenient fintech solutions to individuals, businesses, and organizations. Mynt is recognized as the Philippine’s first and only duacorn with the support of its distinguished local and global shareholders. Mynt operates two fintech companies: GCash, a micropayment service that transforms the mobile phone into a virtual wallet, and Fuse, a tech-based lending company that enables Filipinos to get access to credit. is a lending institution registered with the Philippine Securities and Exchange Commission that caters to the underserved and unbanked population in the Philippines, aiming to create and sustain opportunities for growth and stability for individuals and businesses alike through responsible and fintech-enabled lending. Fuse’s credit and lending products are powered by GCash’s in-house trust platform, GScore. Fuse is a wholly-owned subsidiary of Mynt (Globe Fintech Innovations, Inc.)
