About the role
Driver Operations Manager (Acquisition) Department: Market Operations & Supply Employment Type: Full Time Location: Kazakhstan Description We are looking for a strategic and data-driven Driver Operations Manager (Acquisition) to lead and scale driver growth initiatives for our Intercity service. This role is responsible for building a sustainable and scalable supply acquisition engine, ensuring a consistent influx of new drivers through diversified acquisition channels and innovative growth strategies. In this role, you will own the end-to-end driver acquisition strategy, from identifying and launching new supply channels to optimizing conversion funnels and driving activation performance. You will work cross-functionally with Product, Marketing, Analytics and Local Operations teams to accelerate supply growth and deliver measurable business impact. As a key contributor to the Intercity growth strategy, you will design and execute initiatives that improve acquisition efficiency, increase driver activation rates, and support long-term marketplace sustainability. Key
Responsibilities Develop and scale driver acquisition channels for the Intercity service, ensuring sustainable and cost-efficient supply growth. Build, launch, and optimize the agent-based acquisition model, managing external partners and expanding the agent network. Design and develop referral programs to drive incremental driver acquisition and engagement. Partner closely with Marketing and Performance teams to execute data-driven acquisition campaigns across digital and offline channels. Own and optimize the acquisition funnel from lead generation through driver activation and first trip completion. Analyze channel performance and acquisition efficiency using key metrics such as acquisition cost, activation rates, and first-trip conversion. Generate, test, and scale new growth hypotheses and supply acquisition initiatives. Coordinate acquisition projects and execution plans with local operational teams across multiple markets. Monitor key performance indicators, identify growth opportunities, and provide actionable recommendations to improve acquisition performance. Serve as a cross-functional partner, ensuring alignment between business objectives, operational execution, and market needs.
