About the role
Why Housecall Pro? Help us build solutions that build better lives. At Housecall Pro, we show up to work every day to make a difference for real people: the home service professionals that support America’s 100 million homes. We’re all about the Pro, and dedicate our days to helping them streamline operations, scale their businesses, and—ultimately—save time so they can be with their families and live well. While our headquarters are based in Denver, Colorado, our team spans the globe, with teammates across Brazil, Poland, the Philippines, Mexico, and beyond. We care deeply about our customers and foster a culture where our company, people and Pros grow and succeed together—no matter where they’re based. Leadership is as focused on growing team members’ careers as they expect their teams to be on creating solutions for Pros. We also offer: A generous
benefits program that supports the whole you with medical, dental, vision, life, disability, and 401(k) Paid holidays and flexible, take-it-as-you-need-it paid time off Equity in a rapidly growing startup backed by top-tier VCs Monthly tech reimbursements A culture built on innovation that values big ideas, no matter where they come from Role Overview As the Senior Director, Performance Marketing, you lead the strategy and execution of data-driven marketing campaigns aimed at driving customer acquisition and revenue growth. You oversee a team of marketing professionals, managing the performance marketing channels, including paid search, social media, display advertising, and affiliate marketing. Your role involves optimizing marketing efforts through continuous testing, analysis, and innovation, ensuring that all campaigns are aligned with business objectives and delivering measurable results. You will also spearhead the launch and scaling of new marketing channels, identifying and activating emerging opportunities to expand reach and deepen engagement with home service professionals. Collaborating closely with cross-functional teams, you leverage insights and analytics to maximize ROI and drive the company’s growth. Our team is passionate, empathetic, hard working, and above all else focused on improving the lives of our service professionals (our Pros). Our success is their success. What you do each day: Define vision and strategic direction for performance marketing to drive growth and scale customer acquisition Oversee execution of paid media - including paid search, social media, display, and affiliate marketing multi-channel digital campaigns Provide leadership, mentorship, and continuous career development to a high-performing performance marketing organization Collaborate with executives across creative, brand, analytics, and business team to maximize integrated campaign performance Establish KPIs, operational metrics, and dashboards to comprehensively evaluate and report marketing efficiency to leadership Oversee budget allocation across acquisition levers, ensuring extreme precision and optimization of corporate resources in line with efficiency targets and growth goals Drive innovation across the function by leveraging AI to inject intelligence into workflows and automate processes and continuously implementing emerging marketing platforms, ad models, and tech configurations Manage risks associated with lead quality, channel economics, and media investments to safeguard corporate return on investment Serve as representative for performance marketing - speaking to strategy and detailed results - in cross-functional business review meetings, strategic planning assemblies and executive leadership forums Cultivate external relationships with advertising network matrices, agency partners, and third-party media vendors
