About the role
We are looking for a VP of Marketing with 10+ years of experience to own pipeline and revenue at Videa — a category-defining dental AI platform fresh off a Series B and a major rebrand. This is a rare dual-mandate seat: scale the enterprise engine already producing results with DSOs, while building a net-new SMB go-to-market motion from the ground up — all reporting directly to a technical, founder-CEO.
What will you be doing?
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Own pipeline contribution across both enterprise (DSOs, multi-location groups) and SMB (independent dental practices), with a hard SLA to two Sales VPs
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Build Videa's SMB go-to-market motion from scratch — separate funnel, different economics, likely a product-led component — targeting 200,000+ independent practices
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Lead and develop a 4-person team (PMM, community, growth, brand) with room to scale as the business grows
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Drive channel and partner marketing — unlocking DSO partnerships, software vendor alliances, and insurance rails as growth levers
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Land and amplify Videa's fresh rebrand positioning across both enterprise and SMB audiences, partnering closely with the CEO on category narrative and AI strategy
Key Requirements
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Has personally owned a pipeline number tied to a revenue plan — can articulate pipeline ownership %, marketing-sourced vs. influenced, and what they did when they missed
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Has built a true SMB-direct or PLG motion from scratch (not mid-market relabeled as SMB) — dual enterprise + SMB motion experience is the job
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Clear specialist home base in either PMM or demand gen — "full-stack marketer" is a disqualifier
