About the role
Own the end-to-end free tier journey, including customer onboarding, activation, conversion, and measurement, ensuring the free offering serves as a scalable growth engine for Azure SQL adoption. Drive growth across key developer entry points such as VS Code, SSMS, GitHub, AI-assisted development experiences, and other self-service channels, partnering across teams to improve customer adoption and business outcomes. Establish and optimize the measurement framework for product led growth, using experimentation, telemetry, customer research, and funnel analysis to identify opportunities and improve acquisition, activation, conversion, and retention. Partner closely with engineering, design, data science, marketing, and field teams to deliver integrated growth initiatives that connect developer experiences, application creation, and Azure consumption. Embody our culture and values. Bachelor's Degree AND 8+ years experience in product/service/project/program management or software development OR equivalent experience. Bachelor's Degree AND 12+ years experience in product/service/program management or software development OR equivalent experience. 4+ years experience taking a product, feature, or experience to market (e.g., design, addressing product market fit, and launch, internal tool/framework). 6+ years experience improving product metrics for a product, feature, or experience in a market (e.g., growing customer base, expanding customer usage, avoiding customer churn). 6+ years experience disrupting a market for a product, feature, or experience (e.g., competitive disruption, taking the place of an established competing product). Passion for AI, agents, and the future of development.
