About the role
About Eucalyptus We're on a mission to make good health last a lifetime. More than 1 billion people live with obesity worldwide, driving preventable chronic conditions. We're here to build better long-term care. Eucalyptus is now part of Hims & Hers, the global leader in personalised health and wellness. Euc is the company behind Juniper, one of the world's largest weight-management programs combining GLP-1 medication with personalised nutrition, movement support, and clinician-led care from prescribers, nurses, health coaches, pharmacists, and dietitians. Our published clinical research shows that our combined clinical and behavioural approach helps patients lose significantly more weight during their treatment with Juniper by four times. Our Growth Story: Supporting patients living with obesity across our 5 markets Received selective NICE endorsement to provide services to the NHS Tailored our offering to thousands of patients in Australia, the UK, Germany, Japan and Canada.
About
the role (what you'll be doing) We're looking for a Marketing Analytics Analyst to help build a best-in-class marketing measurement function. This role sits between Marketing, Product and Data, helping ensure our marketing decisions are driven by accurate, trusted data rather than assumptions. You'll work across SQL, marketing platforms, tracking, experimentation and reporting to improve our understanding of customer acquisition, attribution and commercial performance. Supporting the Director of Marketing Analytics in delivering the company's marketing measurement and analytics strategy. You will help maintain our marketing data infrastructure, investigate data issues, build reporting, support experimentation and generate insights that improve marketing efficiency. Marketing Performance Analytics Produce reporting across paid marketing channels including Meta, Google, TikTok and other acquisition platforms. Monitor over-arching marketing reporting to identify opportunities to improve efficiency. Analyse trends in spend, CAC, conversion rates, retention and LTV. Support marketing teams with ad hoc analysis and recommendations. Marketing Data & SQL Write SQL queries to investigate marketing performance and customer behaviour. Validate marketing data across BigQuery, advertising platforms and internal systems. Build reusable datasets that improve reporting consistency. Help maintain reliable marketing data models. Tracking & Measurement Assist with implementation and validation of marketing tracking. Investigate discrepancies between internal reporting and marketing platforms. Validate events across Segment, GA4 and advertising pixels. Support testing of new tracking implementations. Attribution & Customer Journey Analyse customer journeys from first visit through to conversion. Support attribution reporting across marketing channels. Help improve measurement frameworks for paid media performance. Stakeholder Support Work closely with Marketing, Product and Engineering teams. Translate analytical findings into clear business recommendations. Produce dashboards and reports for both technical and non-technical stakeholders. Document analytical processes and measurement methodologies. About you (
