About the role
Know the Company : PeepalCo is a canopy for brands serving India with tailored wealth-tech products, Making Money Equal for All. Founded by Ashish Singhal, Govind Soni, and Vimal Sagar Tiwari, PeepalCo's products include CoinSwitch and Lemonn. The Group is backed by blue-chip investors including Andreessen Horowitz (a16z), Tiger Global, Peak XV Partners (formerly Sequoia Capital India), Ribbit Capital, Paradigm, and Coinbase Ventures. PeepalCo is the brand name for our Group entity and will house all our wealth-tech brands. The largest of our brands, CoinSwitch, Lemonn will be housed under PeepalCo. For more information, visit: https://peepal.co | For media queries, contact: [email protected]
About
The Role: You will lead influencer marketing for a finance brand. You will work with traders, educators, finfluencers, and community creators to drive reach, leads, and revenue. You must understand trading, brokerage products, and how finance creators think. What You Will Do: Identify and onboard finance influencers who match our audience of traders and investors. Reach out, negotiate, and close monthly creator partnerships at scale. Plan campaigns that push account openings, subscriptions, and product adoption. Create tight briefs for reels, shorts, and explainer videos that simplify finance. Guide influencers on hooks, scripts, and compliance-safe communication. Track performance across views, leads, account openings, and ROI. Maintain a creator performance sheet for payouts, renewals, and top performers. Build long-term creator relationships across option traders, analysts, and educators. Coordinate with growth and product teams to push key financial features. Manage budgets and spend smart across micro, mid, and top-tier finance creators. What You Should Have: 3 -5 Years of proven experience in Marketing Worked with stock market or finance influencers. Understanding of trading, brokerage products, F&O, and investing basics Comfort with scripts, reels, and fast content cycles. Ability to analyse creator performance and scale what works. Life at PeepalCo We take great pride in what we do and are committed to our mission. And we have a lot of fun while at it! Here’s how we do things at PeepalCo: Customer-first: That’s the North Star. Everything we do is to make our users’ investment experience better and simplified. Ownership: We don’t sport lab coats, but we experiment—a lot. And we take ownership. We even have a catchphrase for this: Think big, fail fast, and build better. Data-driven: The source of truth. Simple as that. Fun: PS5, anyone? Or do you prefer Foosball? Or perhaps Carrom? And yes, our HR team has a whole list of activities: Disco nights, offsites, gift boxes, and more! Speaking of lists, the
