About the role
OUR PURPOSE AT PLANCRAFT Building the backbone of European trades – together, with modern software and smart AI solutions. We don’t just develop software – we’re on a mission to give tradespeople and contractors more room to focus on what matters. We do this by providing a practical SaaS solution that works the way they do: fast, efficient, and without unnecessary administrative overhead. Supported by smart AI features exactly where they make a real difference in everyday work. Backed by Tier 1 investors from Europe and the US such as Headline and Creandum, and with more than 30,000 craftspeople as our customer base, we are scaling across Europe to turn individual, scattered businesses into connected and successful communities. We believe in zero admin, not zero personality – and we build every feature with the people wearing safety boots in mind, not suits. We’re excited to shape the future together as a team, staying grounded in our mission to empower the builders and makers of tomorrow. YOUR MISSION AT PLANCRAFT As our first Marketing Manager in Italy, you play a key role in driving plancraft’s success in the Italian market. Your Italian language skills and marketing experience help us connect with Italian contractors – locally, authentically, and with real impact. You shape how plancraft is perceived on the ground, translate our brand into the Italian market, and make sure our message is relevant to the daily reality of tradespeople. You will work closely with a small local team, currently consisting of a Country Lead and an Account Executive, giving you a high level of ownership and influence from day one. This is a hands-on role with a strong execution focus, especially in the beginning. You create content yourself, represent plancraft locally, and actively test what works to build momentum and growth in Italy. You’ll be based in Milan, working on-site from our local office on at least three days per week and collaborating closely with the local team, as well as
the team in Hamburg, Germany. Your
Responsibilities Own and manage the local marketing budget for Italy and work closely with Headquarters teams, especially Performance Marketing and Brand, to align local initiatives with global strategy and growth goals. Create, publish, and test Italian content across social media, website, and selected campaigns. Manage and grow our Italian social channels (Instagram, TikTok, LinkedIn). Be hands-on with localized content production, including short-form video formats for social channels. Appear on camera and represent plancraft authentically for the Italian market. Plan and execute local activations such as events, fairs, workshops, and community meetups. Identify, onboard, and manage relationships with Italian creators, partners, and contractors, and execute creator collaborations end-to-end from briefing and content planning to tracking and follow-up. Collect customer stories, testimonials, and market insights and share them with internal teams. Collaborate closely with internal teams such as Content, Brand, Performance, and Product to align local execution with global initiatives. YOUR PROFILE Must haves Ability to prioritize marketing activities, test ideas, and focus on what drives impact in an early-stage market. Experience in marketing with a strong hands-on approach and confidence creating content such as copywriting, case studies, and short-form video or text. Strong affinity for social media and hands-on experience creating content for Instagram, TikTok, and LinkedIn, including short-form video editing. Comfortable appearing on camera and representing plancraft in Italian. Experience and willingness to be hands-on with local events and activations, including fairs, workshops, and community building in Italy. Native-level Italian communication skills and professional working proficiency in English (minimum B2). Nice to haves Experience with creator marketing or influencer outreach. Basic understanding of SEO and SEA. Experience in SaaS, scale-ups, or international teams with localized markets. WHY PLANCRAFT? Team Spirit : We’re driven by passion, commitment, and a shared mission. Team spirit matters to us — and we make it visible: with four major team events per year and a strong recognition culture where we regularly celebrate both the big and small wins together. Ownership : You’re encouraged to take ownership from day one. In a flat hierarchy and high-trust environment, you’re empowered to make meaningful decisions and drive real impact. Learning & Growth : We invest in your personal and professional development through a strong feedback culture, a personal learning budget, and targeted enablement formats. Our goal is to help you unlock your full potential. AI Enablement : Our internal tools and workflows are AI-enabled by design. We support every team and individual in applying AI at the next level in their daily work, including getting your own ChatGPT+ license, of course. Tech & Tooling : You’ll receive a MacBook, premium headphones, and everything else you need — from hardware to tools — to be effective in your daily doing. Recharge : To ensure the needed rest, we offer 30 vacation days per year (based on a 5-day week) and Dec 24th off. Flex Allowance: We provide you with a monthly flex allowance. You can spend it freely on topics like mobility, wellbeing, and more — whatever supports you best. International Environment : We’re becoming more international every month, with team members already in Italy, France, the Netherlands, and Austria — which is why English is our internal company language. Please submit your application documents in English.