About the role
OUR PURPOSE AT PLANCRAFT Building the backbone of European trades – together, with modern software and smart AI solutions. We don’t just develop software – we’re on a mission to give tradespeople and contractors more room to focus on what matters. We do this by providing a practical SaaS solution that works the way they do: fast, efficient, and without unnecessary administrative overhead. Supported by smart AI features exactly where they make a real difference in everyday work. Backed by Tier 1 investors from Europe and the US such as Headline and Creandum, and with more than 30,000 craftspeople as our customer base, we are scaling across Europe to turn individual, scattered businesses into connected and successful communities. We believe in zero admin, not zero personality – and we build every feature with the people wearing safety boots in mind, not suits. We’re excited to shape the future together as a team, staying grounded in our mission to empower the builders and makers of tomorrow. YOUR MISSION AT PLANCRAFT As a Senior Performance Marketing Manager | Paid Search, you own and scale plancraft’s paid search ecosystem across Google and Microsoft platforms to drive efficient, high-quality pipeline growth, with full accountability for CAC, funnel performance, and scalable impact. Your
Responsibilities: Own and scale paid search performance across Google Ads and Microsoft Ads, including Search, YouTube, and Demand Gen campaigns Develop and execute channel strategies aligned with B2B growth and pipeline generation goals Continuously optimize campaign structure, bidding strategies, budgets, ad creatives, and audience targeting to improve CAC efficiency and lead quality Monitor and analyze performance across keywords, search terms, audiences, and funnel stages, translating insights into clear, actionable improvements Design and run structured experiments across messaging, bidding, targeting, and landing pages to drive incremental performance gains Improve CAC, CAC:LTV ratio, and conversion rates across the full funnel (MQL to revenue), with a strong focus on lead quality Build and maintain reporting and dashboards that connect channel performance to pipeline and revenue impact Identify and resolve tracking, attribution, and conversion quality issues in collaboration with Marketing Operations and Tech Leverage automation, scripts, and new platform features to increase efficiency and scalability Collaborate closely with Brand, Content, Sales, RevOps, and Product teams to improve funnel performance and go-to-market effectiveness Identify and scale new growth opportunities within Google’s ecosystem and emerging product features YOUR PROFILE Must-haves: 4+ years of experience in paid search or performance marketing roles with clear ownership of results Deep expertise in paid search platforms, especially Google Ads (Search, YouTube, Demand Gen, Performance Max) and Microsoft Ads Strong hands-on experience managing and scaling paid search campaigns in B2B lead generation environments Advanced knowledge of keyword strategy, search intent, query mining, and auction dynamics Proven experience optimizing toward CAC, CAC:LTV, and downstream funnel metrics (MQL to revenue) Strong understanding of bidding strategies, budget allocation, and performance levers Experience with structured experimentation across ads, landing pages, and targeting strategies Solid expertise in tracking and measurement (GA4, GTM), including debugging and improving setups independently Strong analytical skills with the ability to translate complex data into clear actions Experience leveraging automation, scripts, or platform features to improve performance Strong communication skills in Englisch (C1/C2) You’re curious to explore how AI can support your work and eager to grow your skills with our support Nice-to-haves: Experience improving attribution models and offline conversion tracking Experience driving market entry through paid search in international regions Background in SaaS or B2B environments Experience mentoring or supporting more junior team members WHY PLANCRAFT? Team Spirit : We’re driven by passion, commitment, and a shared mission. Team spirit matters to us — and we make it visible: with four major team event weeks per year, casual monthly on-site and remote formats, and a strong recognition culture where we regularly celebrate both the big and small wins together. Ownership : You’re encouraged to take ownership from day one. In a flat hierarchy and high-trust environment, you’re empowered to make meaningful decisions and drive real impact. Learning & Growth : We invest in your personal and professional development through a strong feedback culture, a personal learning budget, and targeted enablement formats. Our goal is to help you unlock your full potential. AI Enablement : Our internal tools and workflows are AI-enabled by design. We support every team and individual in applying AI at the next level in their daily work, including getting your own ChatGPT+ license, of course. Tech & Tooling : You’ll receive a MacBook, premium headphones, and everything else you need — from hardware to tools — to be effective in your daily doing. Flexibility : Whether Hybrid, or on-site — you work where you’re at your best. Our Hamburg office at Rödingsmarkt (with a rooftop terrace) is always open, and you decide each week how often you come in. And if you need a change of scenery, working abroad worldwide up to 2 months is always an option. Recharge : To ensure the needed rest, we offer 30 vacation days per year (based on a 5-day week) plus Dec 24th off. We also subsidize your Urban Sports Club membership and organize internal sport meetups. Mobility : You can lease a "JobRad" (Bike) and get a subsidized "Deutschlandticket" or "BahnCard" for public transport to be supported in your commute. International Environment : We’re becoming more international every month, with team members already in Italy, France, the Netherlands, and Austria — which is why English is our internal company language.