benefits, stories, and use cases. Create and maintain a messaging and story framework that keeps all teams on the same page when talking about our platform and whole genome sequencing. Lead brand campaigns that grow awareness, trust, and preference among health conscious consumers, healthcare professionals, and research partners. Develop clear narratives and content that support our mission to make genomic health insights accessible, actionable, and meaningful for everyone. Work with growth marketing to align brand and product messaging with performance channels so we tell one simple, powerful story from first touch to long term customer. Guide the look and feel of key assets like the website, landing pages, email templates, and educational content so they match our brand and help people make confident health decisions. Use customer research, testing, and data to refine messaging, offers, and experiences that improve conversion, activation, and ongoing product usage. Enable sales, partnerships, and customer support with clear product one pagers, decks, FAQs, and talk tracks grounded in our brand and product strategy. Steward our voice and tone guidelines so every communication sounds like Sequencing and supports our position in genomics and personalized health. Build simple processes that keep brand and product marketing work organized, measurable, and aligned with company goals. Dominant and Expressed Traits 8+ plus years leading brand and product marketing with ownership of positioning, messaging, and go to market for consumer, health, or tech products. Experience shaping brand and product strategy for a science driven or health related company where trust, clarity, and accuracy matter. Strength in developing brand positioning, story frameworks, and voice guidelines that non marketers can use in their daily work. Proven ability to lead cross functional initiatives with product, science, design, growth, and leadership and to influence without heavy processes. Hands on experience bringing technical or data heavy products to market, ideally in biotech, genomics, health tech, or consumer health. Ability to write clear positioning, value props, and customer stories that tie genomic insights and whole genome sequencing to real health outcomes so people can outsmart their genes. Skill at turning complex genomics and bioinformatics topics into plain language content that feels human, confident, and easy to understand. Comfort building go to market plans and launch playbooks across web, lifecycle, content, and partner channels and measuring what works. Experience enabling sales, partnerships, and customer support with simple, accurate product narratives, training, and collateral. Comfort setting up simple brand and product health measures and using data, testing, and customer research to refine messaging and focus. Experience working in a remote, fast moving environment and communicating clearly in writing and async tools as part of Sequencing. Show more Show less Seniority level Mid-Senior level Employment type Full-time Job function Marketing and Sales Industries Biotechnology Research Referrals increase your chances of interviewing at Sequencing by 2x See who you know Get notified when a new job is posted. Set alert Sign in to set job alerts for “Director of Product Marketing” roles. Email or phone Password Show Forgot password? Sign in Sign in with Email or New to LinkedIn? Join now By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement , Privacy Policy , and Cookie Policy . Similar jobs Digital Marketing Director Digital Marketing Director Gee Beauty United States $120,000.00 - $150,000.00 1 week ago Sr. Brand Marketing Director Sr. Brand Marketing Director Acorns United States 5 days ago Marketing Director Marketing Director Distillery United States 6 days ago Brand Marketing Director Brand Marketing Director ForceBrands United States 6 days ago Director of Marketing Director of Marketing Connexall United States 3 days ago Director, Growth Marketing Director, Growth Marketing Omada Health United States 2 weeks ago Vice President Marketing Vice President Marketing Jackson James United States 2 weeks ago Brand Director Brand Director PrettyLitter United States 2 weeks ago Director, Corporate Marketing Director, Corporate Marketing Teleport United States $165,920.00 - $252,000.00 4 days ago Director of Marketing Director of Marketing ROAR Organic United States 1 week ago Sr. Director, Integrated Marketing Sr. Director, Integrated Marketing Shutterfly United States 3 days ago Sr. Director, Integrated Marketing Sr. Director, Integrated Marketing Shutterfly United States 3 days ago Sr. Director, Integrated Marketing Sr. Director, Integrated Marketing Shutterfly United States 3 days ago Sr. Director, Integrated Marketing Sr. Director, Integrated Marketing Shutterfly United States 3 days ago Director, Marketing & Communications Director, Marketing & Communications CureSearch for Children's Cancer United States $100,000.00 - $110,000.00 1 week ago Marketing Director Marketing Director Yibi Group | Strategic Global Partner to Luxury Maisons New York City Metropolitan Area 3 weeks ago Vice President of Marketing - Restaurants Vice President of Marketing - Restaurants Leap Brands United States $150,000.00 - $225,000.00 1 week ago Fractional Vice President Marketing Fractional Vice President Marketing ForceBrands New York City Metropolitan Area $70.00 - $105.00 1 week ago Vice President Marketing Vice President Marketing CLEAResult United States $230,000.00 - $275,000.00 1 week ago Vice President of Marketing (Remote) Vice President of Marketing (Remote) M3 USA Fort Washington, PA 1 week ago Director of Social, Creators & Partnerships Director of Social, Creators & Partnerships Kala Therapy United States 1 week ago Marketing Director Marketing Director Connect Tech+Talent New York, United States 5 days ago Director/Head of Marketing (future CMO track) Director/Head of Marketing (future CMO track) The Quest Organization New York City Metropolitan Area $180,000.00 - $200,000.00 2 weeks ago Vice President Marketing Vice President Marketing The VET Recruiter United States 1 week ago Senior Director of Marketing Senior Director of Marketing Packback United States $160,000.00 - $180,000.00 5 hours ago Director of Digital Marketing Director of Digital Marketing S+H Search Dallas-Fort Worth Metroplex $110,000.00 - $135,000.00 2 weeks ago Director of Marketing (Cloud B2B) Director of Marketing (Cloud B2B) Sela United States 1 week ago Show more jobs like this Show fewer jobs like this People also viewed Vice President Marketing Vice President Marketing Orange Logic United States $240,000.00 - $280,000.00 2 weeks ago Senior Director of Marketing Senior Director of Marketing Rapalogix Health United States 2 days ago Senior Director of Marketing Senior Director of Marketing Established Search United States $200,000.00 - $230,000.00 2 weeks ago Marketing Director Marketing Director ViB United States 1 month ago Director Tentpole & Sports Marketing Director Tentpole & Sports Marketing The Hershey Company Hershey, PA 2 weeks ago Director, Marketing Operations Director, Marketing Operations Convergent Energy and Power United States $145,000.00 - $160,000.00 2 weeks ago Director, ABM & Field Marketing Director, ABM & Field Marketing Samsara United States $140,000.00 - $250,000.00 5 days ago Director of Marketing Operations Director of Marketing Operations Panorama Education United States $142,375.00 - $209,375.00 5 days ago Associate Director, Marketing Effectiveness Associate Director, Marketing Effectiveness Jobgether United States 3 days ago Vice President Marketing Vice President Marketing Wellness Coach United States 2 weeks ago Similar Searches Head of Product Marketing jobs 8,372 open jobs Senior Director Product Marketing jobs 3,730 open jobs Senior Product Marketing Manager jobs 11,129 open jobs Vice President Product Marketing jobs 2,967 open jobs Director Customer Marketing jobs 6,714 open jobs Senior Technical Marketing Manager jobs 3,319 open jobs Independent Marketing Consultant jobs 25,138 open jobs Solutions Marketing Manager jobs 8,515 open jobs Regional Product Marketing Manager jobs 3,465 open jobs Director Marketing Planning jobs 5,358 open jobs Global Product Marketing Manager jobs 10,107 open jobs Director Solutions Marketing jobs 4,723 open jobs Head of Marketing Department jobs 2,100 open jobs Senior Global Brand Manager jobs 26,833 open jobs Product Marketing Manager jobs 74,797 open jobs Senior Director of Marketing jobs 8,506 open jobs Director Product Strategy jobs 8,455 open jobs Vice President Marketing jobs 11,647 open jobs Training Services Manager jobs 11,788 open jobs Marketing Director jobs 53,789 open jobs Game Director jobs 7,737 open jobs Technical Marketing Specialist jobs 3,135 open jobs Head of Global Marketing jobs 5,432 open jobs Director of Brand Marketing jobs 6,440 open jobs Product Line Director jobs 7,679 open jobs Show more Show less Explore top content on LinkedIn Find curated posts and insights for relevant topics all in one place. View top content More searches More searches Southern Connecticut State University jobs Head of Product Marketing jobs Senior Director Product Marketing jobs Senior Product Marketing Manager jobs Vice President Product Marketing jobs Director Customer Marketing jobs Senior Technical Marketing Manager jobs Independent Marketing Consultant jobs Solutions Marketing Manager jobs Regional Product Marketing Manager jobs Director Marketing Planning jobs Global Product Marketing Manager jobs Director Solutions Marketing jobs Head of Marketing Department jobs Senior Global Brand Manager jobs Product Marketing Manager jobs Senior Director of Marketing jobs Director Product Strategy jobs Vice President Marketing jobs Training Services Manager jobs Marketing Director jobs Game Director jobs Bristol Farms jobs Technical Marketing Specialist jobs Head of Global Marketing jobs Director of Brand Marketing jobs Product Line Director jobs Director of Product Management jobs Marketing Lead jobs Line Worker jobs Director of Brand Development jobs Technical Marketing Engineer jobs Portfolio Marketing Manager jobs Executive Director Marketing jobs Surgical Technologist jobs Director Consumer Insights jobs Director Strategic Marketing jobs Director Corporate Marketing jobs C2 Education jobs Head of Marketing jobs Online Director jobs National Marketing Director jobs Mobile Marketing Manager jobs Product Marketing Specialist jobs Administrative Law Judge jobs Outbound Manager jobs Director of Retail Marketing jobs Director External Communications jobs Senior Product Director jobs Director of Medical Education jobs Kinetix jobs Creative Marketing Specialist jobs Academy Director jobs Product Marketer jobs Vice President Global Marketing jobs Marketing Officer jobs Senior Customer Marketing Manager jobs Vice President Education jobs JM Eagle jobs Adjunct Professor of Business jobs LinkedIn © 2026 About Accessibility User Agreement Privacy Policy Your California Privacy Choices Cookie Policy Copyright Policy Brand Policy Guest Controls Community Guidelines العربية (Arabic) বাংলা (Bangla) Čeština (Czech) Dansk (Danish) Deutsch (German) Ελληνικά (Greek) English (English) Español (Spanish) فارسی (Persian) Suomi (Finnish) Français (French) हिंदी (Hindi) Magyar (Hungarian) Bahasa Indonesia (Indonesian) Italiano (Italian) עברית (Hebrew) 日本語 (Japanese) 한국어 (Korean) मराठी (Marathi) Bahasa Malaysia (Malay) Nederlands (Dutch) Norsk (Norwegian) ਪੰਜਾਬੀ (Punjabi) Polski (Polish) Português (Portuguese) Română (Romanian) Русский (Russian) Svenska (Swedish) తెలుగు (Telugu) ภาษาไทย (Thai) Tagalog (Tagalog) Türkçe (Turkish) Українська (Ukrainian) Tiếng Việt (Vietnamese) 简体中文 (Chinese (Simplified)) 正體中文 (Chinese (Traditional)) Language Agree & Join LinkedIn By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement , Privacy Policy , and Cookie Policy . Sign in to see who you already know at Sequencing Email or phone Password Show Forgot password? Sign in Sign in with Email or New to LinkedIn? Join now By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement , Privacy Policy , and Cookie Policy .
