Sales Development Representative, APAC - Singlish

Cresta is on a mission to turn every customer conversation into a competitive advantage by unlocking the true potential of the contact center. Our platform combines the best of AI and human intelligence to help contact centers discover customer insights and behavioral best practices, automate conversations and inefficient processes, and empower every team member to work smarter and faster. Born from the prestigious Stanford AI lab, Cresta's co-founder and chairman is Sebastian Thrun, the genius behind Google X, Waymo, Udacity, and more. Our leadership also includes CEO, Ping Wu, the co-founder of Google Contact Center AI and Vertex AI platform, & co-founder, Tim Shi, an early member of Open AI. We’ve assembled a world-class team of AI and ML experts, go-to-market leaders, and top-tier investors including Andreessen Horowitz, Greylock Partners, Sequoia, and former AT&T CEO John Donovan. Our valued customers include brands like Intuit, Cox Communications, Hilton, and Carmax and we’ve been recognized by Forbes and Bain Consulting as one of the top private AI companies in the world. Join us on this thrilling journey to revolutionize the workforce with AI. The future of work is here, and it's at Cresta.

About the role:

As a Sales Development Representative in APAC, you will be responsible for building the sales pipeline through outbound prospecting and inbound qualification across a diverse set of APAC markets. You will help generate qualified leads that result in new business, supporting our scaling efforts and contributing to the success of our team.

This role requires someone who can communicate effectively across APAC markets, including confidently engaging Singapore-based prospects and customers. Familiarity with Singaporean business culture, communication styles, and Singlish is strongly preferred.

We are looking for driven professionals with sound business acumen, strong technical aptitude, and natural sales instincts to join our fast growing sales organization.

This role is based in Melbourne, Australia.

Responsibilities:

• Grow Cresta’s customer list through personalized emails, calls, and creative social media outreach across APAC markets
• Write effective and compelling messaging to engage targeted accounts
• Work closely with Sales and Marketing to plan, strategize, and execute outreach campaigns that help drive revenue growth
• Analyze market research data and develop strategic approaches to raise awareness and generate interest for Cresta
• Partner with account executives to help generate meetings and sales pipeline
• Create and prioritize target account and contact lists
• Conduct high level conversations with executives in prospect accounts
• Achieve monthly quotas of meetings, qualified opportunities, and pipeline generated
• Assist with drafting sales pitches, presentations, reference material, and other documents as required

Qualifications We Value:

• 6+ months prior sales experience (within a Software/High Tech company preferred)
• Based in Melbourne, Australia, with full working rights in Australia
• Experience working with or selling into APAC markets preferred
• Familiarity with Singaporean communication styles and Singlish strongly preferred
• Ability to work in a time-sensitive and high-volume environment
• Highly competitive personality
• A positive attitude: You’re a team player and you’re resilient in the face of challenges and are not afraid to hear “no thank you!”
• Self-starter always looking for ways to do your job better. When you see an opportunity, you jump on it
• Strong organizational skills with ability to effectively prioritize
• Articulate with strong business acumen
• You’re a clear, concise, and compelling storyteller across written, verbal, and visual
• Prior customer-facing experience in sales, hospitality, retail, contact center, or high-performance environments is a plus

Perks & Benefits:

We offer a comprehensive and people-first benefits package to support you at work and in life:

• Comprehensive medical, dental, and vision coverage with plans to fit you and your family
• Paid parental leave for all new parents welcoming a new child
• Remote work setup budget to help you create a productive home office
• Monthly wellness and communication stipend to keep you connected and balanced
• 20 days of vacation time to promote a healthy work-life blend

Compensation at Cresta

Cresta’s approach to compensation is simple: recognize impact, reward excellence, and invest in our people. We offer competitive, location-based pay that reflects the market and what each individual brings to the table.

Final offers are shaped by factors like experience, skills, education, and geography. In addition to base pay, total compensation includes equity and a comprehensive benefits package for you and your family.

This role is variable target compensation eligible. There is potential to exceed target earnings when goals are surpassed.

We have noticed a rise in recruiting impersonations across the industry, where scammers attempt to access candidates' personal and financial information through fake interviews and offers. All Cresta recruiting email communications will always come from the @cresta.ai domain. Any outreach claiming to be from Cresta via other sources should be ignored. If you are uncertain whether you have been contacted by an official Cresta employee, reach out to [email protected].