About the role
About
the Role As Senior Manager, Solution Marketing, you'll be the bridge between LSP44's product and its go-to-market motion, translating complex logistics operations and AI agent capabilities into messaging, content, and sales tools that help our NORAM and EMEA sales teams win. This is a hands-on, builder role. You will personally create the messaging frameworks, sales assets, and campaign narratives that move deals forward. You'll partner closely with Product, Sales, and Head of Marketing to understand how LSP44's agents solve real operational pain (ex. carrier procurement, rate & quote, dispatch, exception recovery, carrier onboarding, freight audit) and turn that understanding into positioning and content that resonates with distinct buyer segments across the LSP landscape. This role blends the craft of solution marketing of translating product into value, defining ICPs, building messaging that fuels content and campaigns, with the practical, day-to-day needs of a global sales team: battlecards, decks, one-pagers, and talk tracks. There's less emphasis here on traditional product marketing motions like competitive analysis and win/loss, and more on getting the field equipped and the market speaking our language. We're hiring at the Senior Manager level, and for an exceptional candidate we'd consider leveling this role to Director. At either level, this is an individual contributor role; we need someone who wants to build and execute personally, not manage a team on day one. The LSP Landscape You'll Market To You'll be creating messaging and campaigns for logistics service providers across the full spectrum of the industry, each with distinct operational models, buying triggers, and language: Non-Asset 3PLs & Freight Brokers: Managing carrier networks at scale, competing on speed and visibility without owning the assets. 4PLs & Lead Logistics Providers: Orchestrating multi-modal, multi-carrier, multi-region supply chains on behalf of enterprise shippers. NVOCCs & Freight Forwarders: Navigating complex ocean, air, and customs workflows where exception management defines service quality. LTL Consolidators & Regional Carriers: Competing on reliability and transparency, under growing pressure to modernize. Managed Transportation Providers: Running shipper TMS environments and carrier relationships as an outsourced operating layer. Key Accountabilities Solution Marketing & Messaging Translate LSP44's AI agent capabilities into clear, differentiated messaging that speaks the language of logistics operators, not generic AI hype. Develop positioning and messaging frameworks for LSP44's platform by connecting product capabilities to the operational and financial outcomes LSPs care about. Identify and refine ICPs across LSP subsegments (3PLs, 4PLs, freight forwarders, LTL, managed transportation) and tailor messaging to what resonates with each. Partner with Product to stay fluent in the roadmap and turn new agent capabilities into market-ready narratives quickly. Sales Enablement & Assets Develop and maintain the core sales toolkit for NORAM and EMEA teams: pitch decks, one-pagers, case studies, value narratives, and objection-handling guides. Design and deliver enablement sessions and talk tracks so reps can confidently articulate LSP44's value across ICP segments. Serve as a hands-on resource for sales, building custom assets for strategic deals, not just handing off templates. Gather ongoing feedback from sales in both regions and iterate on assets and messaging quickly. Campaign & Content Marketing Translate messaging frameworks into content and campaign assets: web copy, blog posts, email nurture, webinar narratives, and event materials. Partner with demand generation to ensure campaigns are built around ICP-specific pain points and value propositions. Support the launch of new agent capabilities with go-to-market content and campaign narratives. Cross-Functional & Regional Collaboration Serve as a marketing point of contact for sales across NORAM and EMEA, ensuring messaging and assets account for regional nuances. Partner with Product, Sales, and Customer Success to bring market and field feedback back into messaging and content.
