VP of Marketing

the team to execute. Collaborate with Sales, Product, Customer Experience, and senior leadership to keep messaging sharp, technically accurate, and differentiated — translating ZeroTier's capabilities into content and campaigns that open doors in identified target markets. Manage, hold accountable, and coach a small but talented marketing team, setting priorities, maintaining execution quality, and making sure every piece of content and every campaign hits both workflow and content quality before going live. What We’re Looking For 10+ years of progressive B2B marketing experience, including 4+ years in a marketing leadership role at a SaaS, networking, cybersecurity, or related technology company. Strong expertise in SEO/AEO strategy, including technical SEO, content optimization, schema markup, structured data, and a strong working knowledge of how AI-powered answer engines (ChatGPT, Claude, Gemini, etc.) extract, analyze, surface, and rank content. Demonstrated track record of owning and growing top-of-funnel metrics — IQLs, MQLs, and SQL or PQL conversion — with a data-driven approach to optimization. Strong experience managing a marketing team, including hiring, goal-setting, performance management, and hands-on coaching. Solid knowledge of HubSpot (or equivalent marketing automation and CRM tools), attribution modeling, funnel analytics, and multi-channel reporting. Proven experience designing and orchestrating multi-channel demand generation programs including content, email, paid, events, and partner marketing. Familiarity with ABSM strategies, intent data platforms, and account-based targeting in enterprise or mid-market SaaS environments. Ability to engage at both strategic and tactical levels — comfortable setting direction in the board room and working alongside

the team on execution. Good familiarity of networking and/or cybersecurity concepts (VPNs, SD-WAN, Zero Trust, SASE, AI security, encryption) or demonstrated ability to quickly build technical fluency in complex B2B categories. Excellent marketing narrative skills, with the ability to translate technical value propositions into compelling messaging for diverse audiences. BA/BS degree in Marketing, Business, or a related field; MBA or equivalent experience is a strong plus. Strong written and verbal communication skills, with the ability to translate complex GTM topics into plain language for stakeholders and peers. Ability to represent the company at industry events, partner forums, and customer meetings with travel as needed (domestic and international). Knowledge of additional languages (ex. Dutch, Spanish, Portuguese, French, Japanese, Korean) is also a plus.

Benefits Hybrid office / remote work environment Competitive salary and available equity

compensation Generous employer-paid health insurance, including preventative dental care for adults 401K Plan with employer matching Flexible PTO policy Flexible work hours (on management approval) Career enhancement funds Employee Referral

Bonus \n More About ZeroTier Founded in 2013 by Adam Ierymenko, ZeroTier’s mission is to make peer-to-peer networking with strong encryption so simple, secure, and intuitive that it becomes the default for the internet. To do this ZeroTier simplifies complex networking across physical boundaries, unifying cloud and edge environments. Our network virtualization platform offers enterprise-grade software-defined networking for every device, service, and application, whether at the edge or in the cloud. It's powerful enough for large businesses and defense applications, yet easy for individuals to use for tasks like gaming or remote access. Our team is composed of industry-leading experts dedicated to solving complex challenges in high-performance, decentralized networking. We enable customers to operate networks without unnecessary constraints or overhead. Come build the future with us. To find out more please check us out at: www.zerotier.com PLEASE NOTE: Individuals seeking employment at ZeroTier are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation. Direct applicants ONLY. Any recruiter/3rd party submissions we receive will be considered a gift. Written CVs and cover letters are encouraged. No calls, please.

A meeting lands on your calendar

If they’re a yes, I book the chat. You show up — that’s the whole job-hunt.