About the role
Mission Neko is redefining what prevention means, from treating illness when it arrives, to sustaining health before it's ever at risk. Our mission: make data-driven, preventative care accessible to more people, before symptoms appear. In a single, non-invasive visit under an hour, proprietary technology and direct clinical care combine to deliver personalised, actionable insights. It's a team that thinks in 10x, not 10%. Every role here plays a part in building a world where prevention is the norm, and where your work genuinely helps people live longer, healthier lives. Role purpose: Neko's mission is to make proactive healthcare accessible to everyone. The challenge is that most people still don't know what proactive health looks like in practice. A VIP and creator program puts real people, with unique audiences through the Neko experience and lets them share what they found. Creator-attributed new member acquisition. Track the volume of scan bookings that can be attributed to creator content through UTM links, referral codes, or post-booking surveys. A successful program should be able to demonstrate a growing share of new member bookings in 6 months. Earned Media Value. Measure the total earned value generated by VIP/creator content delivered through the program. EMV gives a consistent way to quantify the awareness impact of the program First 6–12-month outcomes: A strategy for the VIP and creator program. What the program is for, how it's tiered, how Neko works with talent, what success looks like, and how it connects to broader business goals. This is the document
the team operates from and that leadership can hold the program accountable to. A live, functioning creator program in both markets (UK/US). An active roster, a tested briefing process, content in market, and a clear operating model that can scale. The program exists and is running. A fully operational infrastructure. The systems, processes, tools, and partner relationships are in place to run the program at scale, tracking and attribution setup, a creator CRM, agency or platform partnerships where needed, and clear workflows integrated with social, brand, and legal. Measurable movement on creator-attributed acquisition. Through UTM links, referral codes, or post-booking surveys, the program should be able to show its contribution to scan bookings. The number doesn't need to be large at this stage — but it needs to exist, and it needs to be growing.