About the role
About GlossGenius
GlossGenius is building an ecosystem enabling entrepreneurs to succeed. We empower small business owners to focus on being creators, not admins, by offering a range of business management tools including booking and scheduling, marketing, analytics, payment processing and much more.
Over 100,000 small business owners have chosen to rely on GlossGenius every day to run their entire set of business operations. Joining its powerful, intuitive platform with its vibrant, distinguished brand, GlossGenius is the ideal combination of a fintech, SMB software, and consumer company all in one.
About the Role
GlossGenius powers the businesses behind the world's most meaningful appointments. Over 100,000 business owners trust us to help them grow, and the way we talk to them is part of how we earn that trust.
Most companies are hiring copywriters to write copy. We're hiring someone to reinvent how it gets made. In this role, you'll be the sole dedicated writer (with contract support as needed), which means your fingerprints are on everything. But great copy is just part of the story. What makes this role different is that you'll also architect the AI-powered systems that scale your instincts across the entire marketing org, making everyone faster, sharper, and more creative than previous processes could allow.
You'll report to the Director of Brand Marketing and must be commutable to our NYC headquarters. We default to in-office 3-4 days per week, with required attendance on Tuesdays and Thursdays.
What You'll Do
- Write across the full marketing funnel: paid social, email, landing pages, video scripts, campaigns, and more. Your copy brings real business-owner pain points to life and shows how GlossGenius solves them in ways competitors can't.
- Architect and build AI-powered copywriting and copy-review systems from the ground up. Design Claude skills, stress-test outputs against brand standards, ship new workflows, and iterate constantly as the tools and the team evolve.
- Build and maintain a living style guide and brand voice framework that serves as the foundation for every system you create and every piece of copy the team produces.
- Serve as the organization's editorial authority: set the standard, run AI-powered copy reviews, give feedback with conviction, and coach partners to make better messaging decisions without needing you in every room.
- Develop integrated campaign messaging, creative territories, and taglines that cut through competitive noise and make GlossGenius impossible to ignore.
- Stay close to what great brand and performance marketing looks like in the wild. Bring that perspective, along with the latest AI systems thinking, back to the team and use it to push our work forward.
What We're Looking For
- 5+ years of copywriting experience with a portfolio spanning brand, performance, and lifecycle
- Deep fluency in outcomes-first writing: you have proven experience translating product features into business impact and customer transformation, and you understand that differentiation increasingly lives in narrative, not just feature lists.
- Experience setting copy standards at an organizational level, whether through style guides, voice frameworks, or AI-powered writing systems
- Real, hands-on AI fluency. You've built AI writing tools and workflows that changed how your team operates.
- Strong performance marketing instincts. You know what makes copy convert in crowded paid environments and you think about creative strategy, not just execution.
- A clear point of view: you have opinions about what great looks like, can defend them, and rally cross-functional partners around your perspective.
Benefits & Perks
- Flexible PTO
- Competitive health & dental insurance options, with premiums partially covered by GG
- Fertility and adoption benefits via Carrot and Kindbody
- Generous, fully-paid parental leave policy
- 401k benefit — employees are eligible to contribute starting day 1 of employment
- Professional Development — employees receive a yearly stipend for approved learning and educational-related expenses
- Pre-tax commuter benefits
- Dependent Care FSA
- Home office support
- Team Bonding opportunities — as a distributed team, being able to build meaningful bonds both virtually and in person is incredibly important to us! We are constantly evaluating how we accomplish this and currently, teams are given opportunities to gather in person throughout the year
The base salary for this role in New York is between $145,000-$170,000 + target equity + benefits, dependent upon skills, experience, and education.
At GlossGenius, we celebrate our differences and are committed to creating a workplace where all employees feel supported and empowered to do their best work. GlossGenius is proud to be an Equal Opportunity and Affirmative Action Employer.
Personal Information: Notice at Collection for Employees and Applicants
Agency Submissions
If a resume or applicant is submitted to GlossGenius by a third party without a signed search agreement in place, it will become the property of GlossGenius and no fee will be paid, irrespective of whether the candidate is hired.
GlossGenius may use automated tools, including artificial intelligence and machine learning systems (AI Tools), to assist in evaluating applicants’ qualifications and fitness for the position. These AI Tools may be used alongside human review during one or more stages of the recruiting process, including application screening, skills assessments, and interviewing. No final hiring decision will be made solely by AI Tools without human oversight.
