About the role
Partner with engineering to drive the product evolution required to support SMB use cases. Serve as the PMM arm for competitive initiatives, including Claude compete: ISV co-marketing, social proof, and targeted content. Design, run, and read out test-and-learn experiments that accelerate BSKU + Copilot growth through partner and self-serve motions, and iterate quickly on what works. Turn product and usage data into targeted marketing plays, and instrument attach, conversion, and seat growth so results are measurable. Represent PMM in cross-org planning and drive end-to-end coordination across stakeholder groups. Document winning plays as repeatable playbooks and hand them off to the PLG, GTM, and channel engines that scale them. Collaborate with the SME&C Growth Team across the SMB Copilot journey — acquisition, engagement and upsell, purchase and fulfillment, and adoption. Master's Degree in in Marketing, Computer Science, Business or related field AND 3+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 5+ years experience in business Master's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 8+ years experience in business OR equivalent experience. 6+ years of experience in product marketing, growth marketing, or product-led growth, or equivalent, ideally in subscription, self-serve, or SMB software motions. Track record of driving packaging, attach, or conversion strategies and measurable seat or revenue growth. Experimentation mindset — comfortable designing tests, reading data, and iterating fast. Excellent cross-functional collaboration across product, engineering, go-to-market, and channel or partner teams. Storytelling in writing and in person, including the ability to compose crisp messaging and packaging narratives. Experience in SMB, unmanaged, or self-serve segments, and with channel and partner ecosystems such as distributors and resellers. Experience partnering with engineering and using product-usage signals to drive marketing. Comfort operating in ambiguity in an incubation or zero-to-one environment.
