About the role
Why join us? We’re a global tech company, just not the kind you’re picturing. Sure, we’ve got catered lunches, team events, cool merch, and yes... dogs in the office. But that’s not why people join. Our team of nearly a thousand people wakes up every day to make our product and our customers’ lives better. At SafetyCulture, you’ll hear “yes, let’s give it a shot” more often than “that’s not how we do things here.” People join because we’re building tools that make work better for the 3 billion people who keep the world moving - factory floor operators, baggage handlers, truck drivers, servers, store assistants. The ones who make things happen. We’ve got the scale and innovation you’d expect from big tech. The difference? No endless layers of sign-off. No corporate theatre. Just smart, experienced people solving real problems fast. The scale is big. But the ownership’s personal. Every full-time team member gets equity - real skin in the game. When we grow, you do too. We’re not perfect, no company is. But this next chapter of our growth is about scaling with intelligence, not just size - fueled by operational maturity, a clear vision, and a strong focus on AI. This is big tech impact, without the big tech ick. If that excites you more than it scares you, you’ll fit right in. Role purpose Organic search is evolving fast. AI tools are reshaping how information is discovered, and being visible in those results takes a different approach to traditional SEO. This role will own organic performance end-to-end, ensuring the website is well optimised to surface across every organic touchpoint. You’ll also be responsible for maximising digital visibility and running experiments to find what moves the needle. \n
Responsibilities Key
responsibilities Run week-on-week on-page analysis and optimisations across our highest-priority pages. Identify and implement changes that improve rankings, traffic and conversions. Design, run and analyse conversion rate optimisation (CRO) experiments from ideation through to results, using what you learn to shape the next round of testing. Research and build new intent-led pages and use cases, taking opportunities from keyword research all the way through to published. Grow SafetyCulture’s presence in AI-powered search by building and optimising content that gets cited in large language model (LLM) results. Keep the site healthy by proactively catching indexation, crawlability and 404 issues and driving them to resolution with the web team. Produce weekly performance reports and ad hoc deep-dives that translate complex data into clear, actionable insights for both technical and non-technical stakeholders. Champion SEO best practice across content and outreach teams, maintaining documentation and proactively sharing learnings that improve output across the site. Drive cross-functional SEO projects from brief to delivery, coordinating across content, web and marketing teams and keeping momentum without direct authority.