About the role
Mission Neko is redefining what prevention means, from treating illness when it arrives, to sustaining health before it's ever at risk. Our mission: make data-driven, preventative care accessible to more people, before symptoms appear. In a single, non-invasive visit under an hour, proprietary technology and direct clinical care combine to deliver personalised, actionable insights. It's a team that thinks in 10x, not 10%. Every role here plays a part in building a world where prevention is the norm, and where your work genuinely helps people live longer, healthier lives. Role purpose: Adapt and scale the Neko CRM programme to the US market. Own localisation of journeys, regulatory compliance (CAN-SPAM, TCPA, CCPA/CPRA), and US-specific workflows. Drive parity with EU performance while meeting regional
requirements. First 6–12-month outcomes: • Successfully adapt and launch core EU journeys for the US market with documented localisation changes • Achieve parity or better performance vs EU benchmarks (activation, rebooking) within a reasonable timeline • Build and maintain US-specific comms library (insurance receipts, regulatory notices, state-specific messaging) with zero compliance violations • Establish regular US vs EU performance comparison and feed learnings back to EU team • Lead CCPA/CPRA consent management and preference centre strategy for US customers
Requirements: • 5–10 years in CRM, lifecycle, or acquisition marketing in the US market • Deep expertise in US comms regulations: CAN-SPAM, TCPA, CCPA/CPRA, state-level privacy laws • Hands-on journey-building experience in a CRM/marketing automation platform (e.g. Braze, Iterable, Bird, SFMC) • Cross-market campaign adaptation experience; ability to localise without losing strategic intent • Strong data literacy and SQL comfort or demonstrable willingness to learn — at Neko, the CRM team works close to the data • Ability to partner with Legal/Compliance on messaging and workflows About titles at Neko We use a simplified internal title framework that prioritises clarity over hierarchy, so internal titles may differ from market‑facing role titles. Scope, impact and level of