About the role
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the team behind Sakana Chat 🐟, Sakana Marlin 🐬, and Sakana Fugu 🐡 Responsible for building the GTM (Go-to-Market) foundation from scratch and taking a hands-on approach to establishing marketing and growth mechanisms. Tokyo (Hybrid) Full-time Japanese (Business) & English At Sakana AI, we are advancing world-class R&D through unique generative AI techniques inspired by nature. Our Product Team is on a mission to leverage our proprietary research to conceptualize and launch AI products that defy traditional boundaries. Through our proprietary products including Sakana Chat 🐟, Sakana Marlin 🐬, and Sakana Fugu 🐡, we deliver this value to enterprises and government agencies in Japan and globally. This position will be the first dedicated Product Marketing and Growth member within the Product Team. You will play a pivotal role in creating the Go-to-Market (GTM) foundation from scratch, working closely with founding members, engineers, and AI researchers while maintaining a hands-on approach to building marketing and growth mechanisms. You will lead the end-to-end GTM strategy, from verbalizing product value to driving market penetration and user acquisition.
Responsibilities Define product positioning and messaging; translate cutting-edge technology into compelling value propositions that articulate who the product solves problems for, what it replaces, and why it is chosen, while establishing a consistent product brand Design and execute launch strategies for new features and products; collaborate with product, research, and PR teams to establish success metrics for launches Take end-to-end ownership of the funnel from acquisition to conversion; lead user acquisition through Web, SEO, advertising, and content, while optimizing landing pages, registration flows, conversion rates, and retention Utilize analytics tools to continuously and data-drivenly validate and improve key metrics such as traffic, Customer Acquisition Cost (CAC), Customer Lifetime Value (LTV), and conversion rates Prepare and maintain demo environments and technical documentation where customers can validate product value, providing prospects with an experience that delivers a tangible “aha” moment Feed market and customer insights back to the product and research teams to contribute to product roadmap development Lead team building and hiring aligned with future organizational growth, taking responsibility for strengthening marketing and GTM capabilities Continuously optimize and scale the self-built marketing and GTM frameworks Drive seamless collaboration across global teams and markets utilizing both Japanese and English
