Marketing Strategy Manager - Mandarin speaker

<div class="content-intro"><p>Hey there! <br>We’re <a href="https://feverup.com/">Fever</a>, the world’s leading tech platform for culture and live entertainment.</p> <p>Our mission? To democratize access to culture and entertainment. With our proprietary cutting-edge technology and data-driven approach, we’re revolutionizing the way people engage with live entertainment. <br><br>Every month, our platform inspires over 300 million people in +55 countries (and counting) to discover unforgettable experiences while also empowering event creators with our data and technology, helping them scale, innovate, and enhance their events to reach new audiences. </p> <p>Our results? We’ve teamed up with major industry leaders like Netflix, F.C. Barcelona, and Primavera Sound, presented international award-winning experiences, and are backed by several leading global investors! Impressive, right? </p> <p>To achieve our mission, we are looking for bar-raisers with a hands-on mindset who are eager to help shape the future of entertainment!<br><br>Ready to be part of the experience? </p> <p>Now, let’s discuss this role and what you will do to help achieve Fever’s mission.</p></div><p><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><strong>Meet

The Team</strong></span></p> <p><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;">As the <strong>Marketing Strategy team, we</strong> drive growth by attracting new users and increasing the reach, visibility, and sales of our experiences and brands. We create <strong>data-driven campaigns</strong> that connect with the right audiences across channels like <strong>Meta, TikTok, Google, TV, and more</strong>. From strategy to execution, we’re focused on generating awareness, boosting engagement, and turning interest into action.</span></p> <p><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;">Join us and help shape the campaigns that inspire millions to discover and book unforgettable experiences.</span></p> <p><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><strong>

The Role</strong></span></p> <p><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;">As Marketing Strategy Manager, you will serve as the commercial and strategic engine behind Fever's marketing strategy for the APAC market, including our marketing support for high-impact global IP partnerships such as F1 and Harry Potter. You will hold full budget ownership for chinese consumers marketing activity, blending advanced data analytics with deep fluency in China's distinct digital ecosystem — WeChat and Alipay Mini Programs, Douyin, Xiaohongshu, Tencent Ads, Bilibili, and ByteDance's Ocean Engine — to drive audience growth and engagement in the region. By uniting cross-functional teams (Business Strategy, Growth, Creative, Product) with China-based agencies, KOL/MCN partners, and platform contacts, you will shape and evolve Fever's China marketing playbook.</span></p> <p><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><strong>What You´ll Do</strong></span></p> <ul> <li style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;">Own the end-to-end marketing strategy for our APAC experiences, driving demand, visibility, and long-term growth across a broad portfolio of high-impact experiences.</span></li> <li style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;">Develop compelling, scalable marketing strategies for exclusive experiences in APAC, including strategic partner events (F1, Harry Potter) and Fever Originals adapted for the local consumer.</span></li> <li style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;">Lead multi-channel digital marketing campaigns across APAC’s core paid and organic ecosystem — WeChat, ByteDance's Ocean Engine (Douyin/Toutiao), Xiaohongshu, and Baidu — ensuring consistent performance and strong ROI.</span></li> <li style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;">Work closely with Business Strategy, Growth Marketing, and Product teams to analyze performance and define marketing strategy for APAC, including surface strategy (WeChat/Alipay Mini Program).</span></li> <li style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;">Design and manage Fever's KOL/KOC and MCN strategy: identify, negotiate with, and manage relationships with Multi-Channel Networks and creators across Xiaohongshu, Douyin, and WeChat to drive cost-efficient acquisition.</span></li> <li style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;">Own paid performance marketing setup and optimization across Tencent Ads and ByteDance Ocean Engine.</span></li> <li style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;">Coordinate cross-functionally with Creative, Design, Media, CRM, Content, and Product teams to ensure unified, high-impact marketing execution, including localization beyond translation (visual density, trust signals, review/rating mechanics).</span></li> <li style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;">Lead meetings with internal teams and strategic partners to ensure alignment, progress, and successful delivery of key projects.</span></li> <li style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;">Oversee and optimize marketing budgets and take full ownership of the region P&L.</span></li> <li style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;">Drive strategic planning and forecasting to support revenue growth and audience penetration.</span></li> <li style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;">Leverage advanced data insights to guide decision-making and refine marketing models.</span></li> </ul> <p><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><strong>

Who You Are</strong></span></p> <ul> <li style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;">8+ years of experience in digital and growth marketing, with proven hands-on expertise in the Chinese digital ecosystem — Tencent Ads, ByteDance Ocean Engine, Xiaohongshu, Bilibili, Baidu — gained either in-market or managing China campaigns remotely.</span></li> <li style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;">Direct working knowledge of China's platform landscape: WeChat (Mini Programs, Official Accounts, WeChat Pay), Alipay, Douyin, Xiaohongshu, and how discovery-to-purchase journeys differ from Western funnels.</span></li> <li style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;">Experience running or commissioning KOL/KOC campaigns and negotiating with MCNs, including understanding of typical fee structures and tiering (head KOL / mid-tier / KOC).</span></li> <li style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;">Demonstrated ability to design and execute large-scale marketing strategies with measurable business impact.</span></li> <li style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;">Highly analytical mindset, with strong command of performance metrics, forecasting, and P&L-driven decision-making.</span></li> <li style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;">Familiarity with China-specific consumer growth mechanics (pintuan/group buying, social gifting, live-commerce) and judgment on which apply to a premium live-experience product.</span></li> <li style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;">Understanding of the regulatory and operational layer relevant to marketing execution in China.</span></li> <li style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;">Excellent executive communication skills, with the ability to lead meetings with partners and internal teams effectively.</span></li> <li style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;">Native/bilingual level of English; professional working proficiency in Mandarin Chinese strongly preferred (spoken and written), given direct coordination with China-based agencies, KOLs/MCNs, and platform partners.</span></li> <li style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;">Strong academic background in Business, Marketing, or a related field.</span></li> <li style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;">Experience in entertainment, experiential marketing, media, or consumer tech in the Chinese market is strongly preferred</span></li> <li style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;">Comfort operating as a remote-first APAC market lead, working asynchronously with APAC-based vendors/partners.</span></li> <li style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;">Prior experience supporting a foreign brand's marketing strategy targeted to Chinese consumers is a strong plus, including navigating the "why should I trust a foreign brand".</span></li> <li><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Interest in developing your career at Fever and <strong>working from Shanghai.</strong></span></li> </ul> <p><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><strong>Why You´ll Love It Here</strong></span></p> <ul> <li style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;">Attractive

compensation package with room to grow.</span></li> <li style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;">40% discount on all Fever events and experiences.</span></li> <li style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;">Language learning support: English and Spanish lessons.</span></li> <li style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;">Hybrid work setup</span></li> <li style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;">Dynamic international team: a young, talented group creating a great work environment.</span></li> </ul><div class="content-conclusion"><p>Thank you for considering joining Fever. We cannot wait to learn more about you!</p> <p>If you want to learn more

about us: <a class="c-link" href="https://newsroom.feverup.com/en-US/" target="_blank" data-stringify-link="https://newsroom.feverup.com/en-UKI/208389-goldman-sachs-asset-management-leads-227m-investment-in-live-entertainment-tech-startup-fever" data-sk="tooltip_parent" data-remove-tab-index="true">Fever's Blog</a> | <a href="https://tech.eu/2023/02/02/fever-raises-110-million-in-new-round-at-1-8-billion-valuation" target="_blank">Tech.Eu</a> |<a class="c-link" href="https://techcrunch.com/2019/08/04/data-driven-events-discovery-and-planning-startup-fever-raises-35-million-led-by-rakuten/" target="_blank" data-stringify-link="https://techcrunch.com/2019/08/04/data-driven-events-discovery-and-planning-startup-fever-raises-35-million-led-by-rakuten/" data-sk="tooltip_parent" data-remove-tab-index="true">TechCrunch</a></p> <p>Fever is committed to creating an inclusive and diverse workspace where everyone's background and ideas count. Our main goal is to find the best possible talent regardless of place of birth, racial or ethnic origin, gender, gender identity, religion, opinion, sexual orientation, disability, pregnancy, marital status, age or caring

responsibilities. We encourage everyone to apply!</p> <p>If you require any kind of accommodation during the selection process please contact our Talent team so we can help you by providing a welcoming and seamless journey.</p> <p>If you want to know more about how Fever processes your personal data, click here <a href="https://docs.google.com/document/d/1cIzPP7QJGht5LAGKkRGQP8fxh-Z4Mfph2JhGSvhd8zM/edit?tab=t.0#heading=h.y7rpsj7nzave" target="_blank">Fever - Candidate Privacy Notice</a></p></div>