Brand & Social Media Lead

And as the brand grows, you'll also own: 

• Blog and educational content, including expert interviews, where it earns its place.
• Video, directing our videographer on launch films and bigger productions.
• PR and storytelling, partnering with our PR team on announcements and narrative.
• UGC, sourcing and directing creators.

What the role is (and isn’t)

• In scope: brand voice and identity, social (your core), newsletter and lifecycle (your core), plus blog, video, PR partnership, and UGC as the brand scales.
• Shared: scrappy assets are yours to make; our designer polishes the graphics that need it and our videographer shoots the productions that need it. You direct both. PR runs through our agency, with you as the storyteller; the founders are the voice on their own accounts, with you assisting.
• Not your job: paid acquisition and the ad account (that's our Paid Marketing Manager), the product and pricing, the sales conversation and the mortgage process itself, and building data infrastructure.

What you'll need

• 4+ years in brand or content marketing, ideally for a consumer product, with a portfolio that proves you can build a voice from a blank page.
• A track record of growing an audience (a brand account or your own) that you can show. It's the clearest proof of this skill, so bring the receipts.
• You're obsessed with what makes content perform: hooks, pacing, retention, and why people keep watching.
• Genuinely excellent writing across formats: a thread, a long-form post, an email, a video script and the taste to make Ralo sound like no one else.
• You make your own scrappy video and image assets (LLMs and generative tools encouraged), and you know exactly when something deserves the designer's or videographer's polish instead.
• Comfort steering by signals you can't cleanly attribute, branded search, direct and organic traffic, social growth, sentiment, word-of-mouth. Brand pays off on a lag, and you build conviction anyway.
• The judgment to prioritize: go deep on the few channels that matter now, rather than spreading thin across all of them.
• An early-stage operator's instinct: you run the calendar, coordinate the freelancers, and ship; rather than waiting on a team that doesn't exist yet.
• High agency, and the urgency to just publish and learn.

Nice to have

• Background in fintech or finance: or a proven knack for making dry, high-stakes topics genuinely engaging.
• Hands-on video, editing, or design ability beyond scrappy production.
• Existing relationships with press, creators, or UGC talent.
• Experience as the first or earliest brand hire somewhere.
• Genuinely bought into Ralo's mission to make mortgages affordable.

This is an in-person role at our New York City office.

What we offer

• Meaningful early-employee equity in a company taking on a multi-trillion-dollar market.
• A top-tier team to build with, including people from Y Combinator, Google, and Goldman Sachs
• A low-bureaucracy environment: minimal meetings, maximum ownership.
• A high bar focused on execution, learning, and continuous improvement.

A meeting lands on your calendar

If they’re a yes, I book the chat. You show up — that’s the whole job-hunt.