Founding Growth Lead - Paid Acquisition

• Channel strategy and execution across paid search, paid social, UGC, and other paid channels. You will figure out what we run, who we target, how budget splits, and what gets scaled or killed.
• The full funnel, not the click. You own the paid acquisition funnel through to funded-loan loan economics: click-through, lead, qualified lead, and the conversion rate at every step in between.
• Measurement and attribution. Stand up and own our conversion tracking, event tracking, and UTM discipline across creative, landing pages, CRM, site, and funded loans.
• Operational dashboards. Build and maintain the day-to-day reporting on key metrics (CAC, ROAS, CPL, conversion) that the team and founders run on.
• Creative and landing pages at velocity. Use LLMs and generative tools to produce, test, and refine ad creative and scrappy landing pages yourself, fast, before handing the winners to design and eng to polish.
• Conversion. Own the post-click experience for the traffic you're paying for: what each page says, the variants to test, and the CRO work to lift conversion.
• Budget and forecasting. You'll manage real spend, pace it, and forecast how many borrowers a given budget should produce and explain it when the numbers move.

What you'll need

• 3-7 years in performance, growth, or paid acquisition marketing, with a track record of scaling spend profitably and scrappily testing
• Hands-on fluency across the major ad platforms, plus the analytics and experiment design to know what's actually working.
• The technical comfort to build your own funnel (creatives, landing pages) and own your own measurement (setting up conversion tracking, working with platforms' conversion APIs, querying data yourself, and stitching it across funnels)
• Strong copywriting instincts and taste in performance creative and the ability to scale that taste with AI.
• Real accountability to a number, CAC, ROAS, payback, and the rigor to defend it.
• An early-stage operator’s instinct: you ship, move fast, take ownership, and find a way through ambiguity. You solve problems yourself when you can, and when you can’t, you find the person, tool, or workaround that gets it done.

This is an in-person role at our New York City office (Flatiron). 

Nice to have

• Background in fintech, mortgage, real estate, or another high-consideration, regulated category.
• Experience as the first or earliest marketing hire somewhere.
• Genuinely bought into Ralo's mission to make mortgages affordable.

What we offer

• A competitive compensation package ($130k - $180k base) with meaningful early-employee equity
• A top-tier team to build with, including people from Y Combinator, Google, and Goldman Sachs
• A low-bureaucracy environment: minimal meetings, maximum ownership.
• A high bar focused on execution, learning, and continuous improvement.

A meeting lands on your calendar

If they’re a yes, I book the chat. You show up — that’s the whole job-hunt.