About the role
Greenlight is the leading family fintech company on a mission to help parents raise financially smart kids. We proudly serve more than 6 million parents and kids with our award-winning banking app for families. With Greenlight, parents can automate allowance, manage chores, set flexible spend controls, and invest for their family’s future. Kids and teens learn to earn, save, spend wisely, and invest. At Greenlight, we believe every child should have the opportunity to become financially healthy and happy. It’s no small task, and that’s why we leap out of bed every morning to come to work. Because creating a better, brighter future for the next generation depends on it. Greenlight is the leading family fintech company on a mission to help parents raise financially smart kids. We proudly serve more than 6 million parents and kids with our award-winning banking app for families. With Greenlight, parents can automate allowance, manage chores, set flexible spend controls, and invest for their family’s future. Kids and teens learn to earn, save, spend wisely, and invest. At Greenlight, we believe every child should have the opportunity to become financially healthy and happy. It’s no small task, and that’s why we leap out of bed every morning to come to work. Because creating a better, brighter future for the next generation depends on it. As Creative Director you will be the voice and architect of our brand. You’ll shape our narrative, push our brand design system to new heights, and champion compelling visual storytelling while crafting messaging that connects emotionally with our diverse audience. In this highly collaborative role, you’ll drive brand strategy, oversee copywriting and brand design, and ensure our story is told consistently and powerfully across every touchpoint. Join us to inspire families, build brand love, and make a positive impact for future Greenlight families. This role reports to the VP of Brand. \n Your day-to-day: Develop and execute our brand strategy with a focus on narrative development, storytelling, and copywriting excellence. Lead the creation of engaging, on-brand copy and creative for marketing campaigns, product launches, website, email, social media, and in-app experiences. Collaborate with design, product, and growth marketing teams to ensure all messaging and creative is cohesive, compelling, and tailored to our audiences. Champion the brand voice, ensuring consistency and authenticity in all written communications and storytelling efforts. Oversee and mentor a team of writers and brand designers, providing feedback and fostering a culture of creativity and innovation. Analyze audience insights and campaign performance to refine messaging and storytelling approaches.Co-own awareness metrics with growth. Identify and develop new storytelling opportunities, including partnerships, campaigns, and product narratives. Stay up-to-date on industry trends, best practices in copywriting, brand design, and emerging storytelling formats in digital media. Maintain the documentation of brand standards and guidelines ensuring all of our communications are on brand. What you’ll bring to