About the role
About BlaBlaCar BlaBlaCar is the world’s leading community-based travel app enabling 27 million members a year to carpool or travel by bus in 21 countries. Our team of 800 employees counts over 50 nationalities and is spread across our 5 global offices, 30% working fully remotely. Your mission We are looking for an experienced Paid Acquisition Manager to own and accelerate BlaBlaCar’s paid acquisition strategy in France across both BlaBlaCar and BlaBlaCar Bus. You will be responsible for defining, executing and optimizing paid media strategies across multiple channels, including Search, Social and Display, with the objective of driving sustainable user acquisition and contributing to brand visibility. As the owner of the French market, you will manage campaigns and budgets end to end, identify growth opportunities and translate performance insights into clear strategic recommendations. You will combine strong hands-on campaign management expertise with a broader understanding of business priorities, user behaviour and market dynamics. You will work closely with Marketing, Data, Creative and Product stakeholders to develop testing roadmaps, improve acquisition efficiency and support the long-term growth of the French business. Your
Responsibilities Paid Acquisition Strategy & Market Ownership Own the paid acquisition strategy and performance for France across BlaBlaCar and BlaBlaCar Bus. Define channel strategies, investment priorities and campaign plans based on business objectives, market dynamics and growth opportunities. Act as the key Paid Acquisition point of contact for the French market. Develop a strong understanding of local user behaviour, seasonality, competition and business priorities. Translate market and performance insights into actionable recommendations for Marketing, Product and business stakeholders. Ensure that global Paid Acquisition best practices are implemented while adapting strategies to the specific needs of the French market. Campaign Management & Optimization Set up, manage and continuously optimize paid acquisition campaigns across platforms such as Google Ads, Meta, TikTok and other relevant channels. Own campaign performance from planning and activation through to optimization and evaluation. Manage and allocate budgets across channels, campaigns and business lines to maximize acquisition volume and efficiency. Monitor performance and budget pacing, anticipate risks and take corrective action when needed. Develop and execute structured testing roadmaps across creatives, audiences, bidding strategies, formats and landing pages. Identify opportunities to scale successful campaigns and improve underperforming areas. Performance Analysis & Reporting Analyze campaign and business performance using acquisition, conversion and profitability metrics. Assess budget efficiency and marginal performance to support investment decisions. Build clear performance narratives and communicate results, risks and opportunities to relevant stakeholders. Provide regular forecasts and recommendations on budget allocation and expected performance. Partner with Data and Product teams to improve tracking, measurement and the understanding of acquisition incrementality. Channel Development & Cross-functional Collaboration Lead the exploration and development of new paid acquisition channels, formats and targeting approaches. Contribute to full-funnel and brand-building initiatives when relevant to the French market. Partner with Creative teams to improve asset performance and develop channel-specific creative learnings. Collaborate with Product and Data teams on conversion optimization, landing-page performance and measurement topics. Share learnings and best practices with the wider Paid Acquisition team and contribute to the evolution of the global acquisition strategy. Your
