About the role
What’s Yonder? "It's as if Time Out, Amex and Monzo had a baby" - Will T, Yonder Member We're building the financial membership of the future. One that works for how you live now. Not how your parents banked in the '90s. Yonder combines credit and debit in one membership, designed to be fair, flexible, and actually enjoyable to use. No confusing terms. No dusty points system. Just rewards that actually feel rewarding - from bao to beer to a boarding pass. We raised £23.4M in September 2024 to grow
the team, launch even better rewards, and expand beyond the UK. If that sounds good to you, you'll probably like it here. 🎉 Sounds cool. What’s my part in this? Experiences bring our product to life. Whether it's the latest restaurant opening, a new West End theatre show, or a breakout consumer goods brand challenging the fashion industry — our members trust us to curate Experiences that empower them to live financially rewarding lives. We're looking for a Founding SDR to be the engine of our partnerships pipeline. You'll be the person who finds the right brands, gets in the door, and books the meetings that turn into the partnerships our members love. This is a pure hunting role — your job is top-of-funnel, and you'll be brilliant at it. You'll work closely with the Partnerships team, helping us figure out where the best opportunities are across verticals like dining, retail, fashion, beauty, and beyond. Here's what a day might look like: Researching and identifying high-potential brand targets across Yonder's partner verticals — finding the right contact and the right angle Writing and testing outreach sequences (email, LinkedIn, cold call) that actually get replies — and iterating relentlessly on what works Booking qualified discovery calls for the Partnerships team, owning the handoff so nothing falls through the cracks Tracking your pipeline meticulously and sharing what you're seeing across verticals — your data helps us decide where to double down Experimenting with new channels, new messaging, and new ways to open doors — if you've got an idea, we want to hear it Helping build and optimise our sales tech stack from the ground up — from CRM hygiene and sequencing tools (think Apollo, Outreach, or similar) to enrichment, tracking, and reporting. We're early, and the right person will have strong opinions on what good looks like Becoming a genuine expert in the brands we want to work with, understanding their priorities, their marketing challenges, and why Yonder is a no-brainer for them We're looking for someone that: ✅ Is a natural hunter who genuinely loves sales. Not someone who tolerates it, or fell into it — someone who gets a genuine kick out of finding the right brand, crafting the right message, and turning a cold lead into a booked call. You've built pipelines from scratch, you know how to manage volume without losing quality, and you're looking for a place where that drive is matched and rewarded. ✅ Is resilient and keeps going when it's tough. You don't need external motivation to dust yourself off and go again. You set your own bar, and it's high. ✅ Sells from the heart, not a script. You believe in what you're selling, and it shows. You build real rapport with the brands you reach out to because you genuinely care about whether Yonder is right for them — not just whether they'll take the meeting. ✅ Owns their numbers. You know your conversion rates, you track what's working, and you don't wait to be asked. If something isn't landing, you diagnose it and change it. ✅ Writes brilliantly. Cold outreach lives or dies by the quality of the message. You know how to hook someone in two lines and make them want to reply. ✅ Backs their instincts but is hungry to keep learning. You're the kind of person who spots an opportunity and moves without waiting to be told. But you're equally comfortable being challenged, taking feedback on board, and evolving how you work. ✅ Has opinions on tooling. You've used sequencing tools, CRMs, and enrichment platforms before — and you know what separates a well-run outbound motion from a messy one.
