What you'll do Paid media Run Meta end-to-end, in-house: campaign setup, audience strategy, creative testing, optimisation, and reporting. You know Ads Manager like the back of your hand — you're not learning it here. You have also have experience across TikTok, and Google. You've run campaigns on all three and can make the case for how each fits the channel mix. Own paid budgets of £500k–£1.5m per year. You're not precious about spend; you care about what it returns. You make the call on where to push and where to pull back — and you can explain why to Finance. Optimise to revenue, LTV, and payback period. Not cost-per-lead. If the metric doesn't connect to a cardmember who activates and sticks around, it doesn't make the weekly report. A note that we focus our media spend on credit acquisition, not debit. Build and test landing pages that convert. You understand the full path from ad click to card application — and you know a bad landing page will kill a great campaign. Stay on top of platform changes, algorithm updates, and creative formats that actually perform. Agency management Own the day-to-day relationship with our agency partner, who supports on strategy and creative production. Brief clearly, give useful feedback, and push back when the work isn't up to standard. You're the quality filter, not a post box. Understand that great creative is a performance lever, not a nice-to-have. The best paid marketers are also strong creative collaborators. Work closely with our Creative, Content, and PR leads to develop assets that work across paid and organic. Brand and performance are not separate at Yonder. Reporting & analytics Own weekly performance marketing reporting across all paid channels. Clear, consistent, and useful — not a data dump. Know your numbers inside out: CAC, LTV, payback period, ROAS, activation rates. Know which ones to lead with in a room with Finance. Turn data into decisions. The report isn't the output — the next campaign iteration is. Work closely with Leadership to build the commercial case for spend decisions and budget allocation. Cross-functional collaboration Work closely with the VP Marketing, Content Lead, PR & Creative Lead, and Designers. You understand what each team is building and how paid amplifies it. Understand the constraints of marketing a regulated financial product — particularly around credit advertising. Experience in this area is a big advantage. Think beyond the paid slice of the funnel. You understand what happens after the click, and you care about it. What we need from you Non-negotiables Expert-level Meta experience — you set up, structure, and optimise campaigns yourself. Not oversee. Not delegate. Do. Proven experience across Meta, TikTok, and Google — all three, with receipts. You optimise to revenue and LTV. Payback period is a phrase you use in real conversations, not just job applications. Experience managing paid budgets of £500k–£1.5m. You make commercial decisions, not just tactical ones. App-first and web-to-app experience — you know how paid drives installs and what the handoff to onboarding looks like. MMP and attribution experience (we use Singular) — you can interrogate attribution data and know where it lies. Strong data analytics capability. You pull insight from numbers; you don't just read dashboards someone else built. Full funnel understanding — you know your job starts at the scroll and doesn't end at the install. Brand-side experience — you've worked in-house, done the work yourself, and you're faster for it. AI native — you use AI to move faster and think sharper. You're constantly looking for a more efficient way to do what you did yesterday. Strongly preferred Experience marketing financial products — particularly credit cards or regulated lending. Understanding of the compliance constraints that come with it is a meaningful advantage. Direct experience owning an agency relationship, not just working alongside one. CRM or lifecycle marketing experience — you understand what happens post sign-up and why it matters to the paid funnel. Familiarity with A/B testing at a creative and landing page level. You're a great fit if you ✅ You have a strong bias to action. You don't wait for perfect briefs or ideal conditions. You make the call, ship it, read the data, and improve. ✅ You're genuinely analytical. You know which metrics matter and which are noise. ✅ You take ownership without being asked. This role sits at the centre of paid, creative, finance, and product — you hold it together without needing to be chased. ✅ You care about the budget like it's your own money. You're not precious about headroom — you're focused on what every pound returns. You make the best call for the company, not the most comfortable one. ✅ You care about the customer, not just the campaign. You think about what happens to the person after they click, and you use that to make better decisions. ✅ You're excited about Yonder specifically. Not "a fintech role." This product, this brand, this audience. ✅ Comfortable with change. Budgets shift, platforms update, strategies pivot. The best people here adapt without drama. You won't be a great fit if you 👎🏽 You're slow to respond or slow to move. This team operates at pace and expects the same from everyone in it. 👎🏽 You enjoy the status quo. If "we've always done it this way" feels reassuring, this isn't the right environment. 👎🏽 You optimise for vanity metrics. 👎🏽 You're protective of your budget rather than focused on what it returns. 👎🏽 You only know your slice of the funnel. Great performance marketing at Yonder doesn't happen in isolation, and we need someone who genuinely gets that. 👎🏽 Have only worked agency-side. We want someone with hands-on, in-house experience. What’s it like working at Yonder? 🏢 We’re office-first, remote-friendly We’re based in our Hoxton office, complete with a terrace, breakfast, coffee (from a barista), dogs, beer taps and plenty of comfortable space to do your best work. We ask you to come into the office at least 3 days a week, with everyone coming in on Mondays. 🤍 We take a values-led approach Our principles are incredibly important to us, so we recommend you check them out here: Our DNA 📚 We take development really seriously We have a pretty structured process for progression, with fortnightly one-on-ones and quarterly peer perspectives. We also take some time at the end of each week to reflect and celebrate what we’ve learned and achieved. What’s in it for me? Depending on your skill set and what you can bring from day one, you’ll be looking at: 💰 £47,808 - £62,369 annual salary depending on experience 📈 £31,307 - £51,327 stock options Plus ✈️ 35 holidays (27 days annual leave + 8 days public leave) ⛷ 2x team-building offsites per year (1 in the UK, 1 abroad) ❤️🩹 Private healthcare with Bupa 🐣 Up to 12 weeks enhanced parental leave after being with Yonder for 1 year 🧠 Learning & training allowance (£750/year) that you can use on books, courses, etc 🍳 Regular team breakfasts and lunch ⛳️ Regular team events like Mini-golf, Escape Room, Cocktail making 🚴 Cycle-to-work scheme ☕️ Fresh pour-over coffee made by our very own CEO, Tim What’s the interview process like? We take the candidate experience really seriously, so we’ve made the process as transparent as possible. We also promise to be super responsive, and will never leave you wondering where you stand for weeks on end. Here's how it works: Stage 1: Intro call (45 mins): You will have an initial call with Shanice Daeche to find out more about you and to tell you more
