About the role
We are looking for a Head of Viral Social with 4+ years of experience in social media, UGC, and creator marketing to build and own a high-velocity virality engine that turns short-form content into predictable, massive organic reach across TikTok, Instagram, and Facebook. You'll be a founder-type operator who instinctively understands what makes content spread and can architect repeatable systems to scale attention for Europe's fastest-growing healthcare company. This is a senior role reporting directly to the VP Growth and working closely with the CEO, where you'll treat organic social as a true growth engine for multiple brands in the GLP-1 weight loss space. You'll need to balance pushing creative boundaries with healthcare compliance while operating with a maniacal sense of urgency.
What will you be doing?
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Own the entire UGC virality system end-to-end: sourcing creators, managing output quality, building AI-assisted workflows, coordinating clippers and editors, and optimizing publishing cadence
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Architect and scale distribution networks including clippers, meme pages, repost accounts, and creator partnerships to amplify reach beyond owned channels
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Run the creative performance loop — constantly analyzing what's working, identifying winning patterns, and systematically scaling successful formats across creators and channels
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Build and manage a structured pipeline of creators and content outputs, ensuring a consistent flow of high-performing UGC that drives organic branded views from ~2.5M to 40M+ monthly
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Drive community engagement across comments, shares, tags, and DMs to compound virality and strengthen content performance
