About the role
What we're looking for:
We need a senior product growth operator with 5+ years of experience engineering viral growth loops and referral programs at high-growth consumer companies. You should have been hands-on building a referral system that drove material organic growth at scale — think Airbnb, Uber, Robinhood, Discord, Zynga, or similar companies where you were there at the right time. Bonus points if you've founded a viral consumer/social app.
What you'll do:
- Take over and transform our existing referral program into a true viral growth engine, targeting a 3.6x improvement in 30-Day K Factor
- Lead a small team of engineers and designers, shipping daily experiments and iterating rapidly on referral mechanics and viral loops
- Own the entire product growth function — referrals, invite loops, UGC, social sharing, gifting, freemium, and novel viral mechanics
- Work directly with the CEO, VP of Growth, Head of Product, and VP of Engineering to align cross-functionally and drive organic acquisition
- Build and own the analytics stack to measure viral coefficients, referral rates, and loop performance with maniacal precision
- Expand scope over time to encompass all product surfaces that drive viral growth as we scale from 100k to 10M customers by 2030
