About the role
The Role In this role you'll own go-to-market for Aiven's core open source products, the messaging, competitive positioning, marketing strategy, and sales plays that move technical buyers from evaluation to a signed contract. You'll also work with product and engineering to build the forward-looking narrative: where data infrastructure and AI are going, and why Aiven is the right bet. This position reports to the senior director of product marketing. What You’ll Work On Develop and maintain positioning for PostgreSQL, Apache Kafka, OpenSearch, ClickHouse, and Valkey. Lead our competitive intelligence program, building battlecards, hosting office hours, conducting win/loss analysis, and driving the “Why Aiven vs…?” narrative. Translate technical differentiation into value language that resonates with practitioners, directors, and VPs. Build the content AEs and SAs need at each stage of the funnel: solution briefs, demos and demo scripts, objection-handling guides, and case studies that lead with business outcomes. Work with DevRel to connect bottom-up developer adoption to top-down enterprise buying motions. Identify repeatable land-and-expand patterns and build plays that sales can run consistently. Plan and execute product launches and feature releases,from positioning and messaging through to campaign assets and sales readiness. Work with demand gen and content teams to turn PMM strategy into pipeline-generating programs. Build and run a webinar program for technical buyers and practitioners. What We’re Looking For 5+ years in product marketing preferably at a developer tools, data infrastructure, or cloud company. Hands-on experience with at least one of: Kafka (or another streaming platform), PostgreSQL, OpenSearch/Elasticsearch, or a comparable open source data technology. You don’t need to write production code, but you need to understand how these systems work and where they fit in a data stack. Proven ability to build competitive positioning that holds up in real sales conversations—not just decks. Strong written communication. You can take something complex and make it clear without dumbing it down. Experience collaborating directly with sales teams and customers. You’ve felt the difference between content that gets used and content that’s inauthentic and quickly discarded.