About the role
About Lyra Health Lyra Health is a leading provider of evidence-based mental health care, serving more than 20 million people globally in partnership with employers and more than 100 million through health plan and partner relationships. The company has delivered more than 15 million sessions of mental health care, published more than 35 peer-reviewed studies, and delivered unmatched outcomes in terms of access, clinical effectiveness, and cost efficiency. Extensive peer-reviewed research confirms Lyra’s transformative care model helps people recover twice as fast and results in a 26% annual reduction in overall healthcare claims costs. Lyra is transforming access to life-changing mental health care through Lyra Empower, the only fully integrated, AI-powered platform combining the highest-quality care and technology solutions. Overview The Sr. Manager of Sales & BDM Execution is responsible for defining and driving the playbooks, tools, and execution discipline that enable Sales, Customer Success, and in-market Business Development Manager (BDM) teams to perform at a high level. This role focuses on how we win, ensuring teams operate with clear, repeatable approaches—from initial engagement through proposal and close, and from provider outreach through care start activation. The Sr. Manager partners closely with Sales, Customer Success, BDMs, Marketing, and Performance Management to improve conversion, consistency, and effectiveness in the field. Core Mandate Drive consistent commercial execution by: Building practical, repeatable sales and provider engagement playbooks Strengthening proposal development and follow-through discipline Improving conversion through better execution at key moments Equipping teams with tools and guidance that drive real field behavior Aligning Marketing and Sales around a clear, differentiated value story \n
Responsibilities Sales & Customer Success Playbook Strategy Design and deploy field-ready playbooks for Enterprise Sales and Customer Success that standardize how we win health plans, activate customers, and generate provider referrals. Define practical, end-to-end workflows that guide teams through opportunity progression, proposal development, and high-impact provider outreach. Enterprise Pipeline & Deal Execution Standardize the sales journey by clarifying expectations at every stage (from Discovery to Contracting) and providing the frameworks (Discovery, Solution Alignment, etc.) needed to increase conversion. Drive pipeline hygiene and reporting in partnership with Performance Management to provide clear growth insights for the senior executive team and Board of Directors. Identify and resolve deal friction by analyzing common breakdowns in progression and coaching sales leaders on practical execution. BDM & Provider Engagement Enablement Optimize the BDM model by creating clear guidance for provider engagement, improving the quality of outreach, and making it easier for providers to refer patients. Improve field effectiveness by identifying gaps in consistency and introducing workflows that turn contacts into active referring providers. Proposal Strategy & RFP Coordination Elevate our competitive edge by establishing a consistent approach to RFPs, ensuring HP/HS-specific content is delivered on time with a clear articulation of value. Refine the follow-through process, including structured stakeholder re-engagement and objection handling to move proposals toward signatures. Tools Cross-Functional Alignment Equip the field with essential resources, selecting and managing the tools (referral workflows, sales engagement tech) that align with how our teams actually work. Strengthen the value story by partnering with Marketing to ensure our messaging resonates with health plans, health systems and providers, and sharing field insights to improve campaigns. Foster a culture of continuous improvement by building a feedback loop between Sales, Clinical, and Product teams to refine our strategy based on real-world performance data.