Web Experience & Design Systems Lead (AI-Native Web)

Web Experience & Design Systems Lead (AI-Native Web) Does not manage initially; may scale into team leadership over time Role Summary The Web Experience & Design Systems Lead owns the visual language, UX system, and design integrity of the RapidCanvas website across both current (Webflow) and future (React/Next.js) environments. This role is responsible for designing not just pages—but a scalable, AI-compatible design system that enables rapid content deployment, consistent user experience, and high-performance storytelling across the site. They operate at the intersection of: Brand expression UX and interaction design Component-based systems AI-assisted content workflows Success in this role means RapidCanvas can move from: Manual page creation → system-driven page generation Inconsistent design → governed, reusable components Static website → dynamic, intelligent experience layer This role is critical to unlocking the next phase of the website: A system where content can move from a doc → structured page → live experience in minutes, without breaking design integrity. What This Role Owns Externally, the website experience: Feels cohesive, modern, and category-defining within seconds Communicates technical depth + clarity without overwhelming the user Maintains visual consistency across all pages, modules, and flows Supports conversion, credibility, and storytelling simultaneously Evolves quickly without degrading design quality Internally, the design system: Enables AI-assisted page generation without visual drift Provides clear component libraries, layouts, and usage rules Is easily used by Marketing, Product, and Engineering Reduces design bottlenecks through structured reuse Acts as a single source of truth for web experience Operationally: Design is systematized, not recreated per page New pages can be built quickly without breaking UX or brand AI-generated outputs stay within defined design guardrails Design and development work in sync (not sequentially or in conflict) Core

Responsibilities 1. Design System Architecture & Guardrails Define and build a modular design system for the website (components, layouts, patterns) Create clear rules and constraints for how pages are structured and assembled Develop reusable: Section templates Layout patterns Interaction behaviors Ensure the system works across: Webflow (short-term) React / Next.js (long-term) Key principle: AI should assemble from a system—not invent design. 2. UX & Interaction Design Design intuitive, elegant user journeys across: Core pages (homepage, product, solutions) Content hubs and thought leadership Conversion flows Balance: Simplicity vs. depth Storytelling vs. usability Ensure clarity in: Navigation Information hierarchy User flow 3. AI-Compatible Design Enablement Translate design system into formats usable by: AI workflows (MD files, structured inputs) Engineering (component libraries) Partner with engineering to: Enable doc → page workflows Ensure generated pages remain consistent with design rules Define how: Content structure maps to layout Layout maps to components Components map to code This directly supports the goal: “Content in a doc → AI-assisted generation → production-ready page” 4. Website Design & Page Creation Design key pages and templates for: Product and solutions Industry narratives Case studies and proof Support rapid iteration cycles: Campaign pages Event landing pages Sales enablement pages Ensure consistency across all outputs 5. Collaboration with Engineering & Marketing Work closely with: Engineers building React/Next.js experience Marketing creating content (Kavya, team) Ensure: Clean handoffs (design → dev) No design drift in implementation Align design decisions with: GTM priorities Sales usage Content strategy 6. Continuous Optimization & Evolution Refine system based on: Performance data User behavior Team feedback Evolve the design system as: New use cases emerge AI workflows expand Prevent: Design fragmentation Over-complexity One-off solutions Key Outcomes & Success Metrics A clear, scalable design system is established and adopted Website maintains high visual and UX consistency at scale Time to launch new pages is significantly reduced AI-generated pages adhere to design standards automatically Website supports GTM, sales, and content workflows seamlessly Engineering + design collaboration is tight and efficient Ideal Profile 5–10+ years in: Web design UX/UI design Design systems Strong experience designing component-based systems , not just pages Experience working with: Webflow (required for near-term) React / Next.js environments (strong plus) Deep understanding of: UX principles Information architecture Responsive design Familiarity with: AI-assisted workflows (or strong interest in learning) Structured design systems (tokens, components, patterns) Critical Traits Systems thinker (not just visual designer) High attention to detail (no drift, no sloppiness) Comfortable in fast-moving, evolving environments Able to balance: Speed vs. quality Creativity vs. constraints Collaborative with both technical and non-technical teams What This Role Is Not Not a pixel-only designer Not a brand-only creative Not a passive executor of requests This is a builder of a design system that enables scale. ); }