About the role
What we're looking for:
We need someone with 3–6 years of experience in B2B demand generation or growth marketing who has personally owned and delivered against an SQL or pipeline target. You should be comfortable operating independently in a lean, remote startup environment and have a track record of building scalable demand programs using AI, automation, and multi-channel strategies. Bonus points if you've marketed to practitioner audiences (UX researchers, designers, product managers) or have founder/side-hustle experience.
What you'll do:
- Own the demand engine that generates a predictable stream of high-intent leads, accountable for SQL attainment through a 70/30 base/variable comp structure
- Take product marketing assets and messaging and turn them into repeatable lead-generation systems — distributing content across organic search, AI search, LinkedIn, YouTube, Slack communities, and paid channels
- Build and execute multi-channel demand programs across content, webinars, SEO/GEO, paid acquisition, events, and partnerships
- Optimize website conversion from visitor to product demo, continuously testing and improving funnel performance (MQL → SQL → SQO → revenue)
- Leverage AI-assisted workflows, contractors, and automation to scale execution capacity beyond what a traditional one-person team could accomplish
- Partner closely with Product Marketing and the Growth Lead to move quickly from hypothesis → launch → measurement → iteration, owning the full lifecycle of prospect nurture
About Great Question
Great Question is the all-in-one UX research platform trusted by customer-centric teams at Figma, Gusto, and Brex. Recruit participants and run your favorite methods — from user interviews and focus groups to surveys and prototype tests. Then analyze and store all of your research data — from recordings and transcripts to highlights, reels, and insight reports — in one enterprise-grade repository.
Required skills
Other roles at Great Question
Job details
Salary
$105,000 - $130,000
Location
Remote
Experience
3+ years
Funding
Total raised
$15.5M
Last stage
Series A
Investors
What happens next.
No applications, no recruiter spam. Just the intro.
Confirm the fit
A few questions to make sure this role is the right shape for you. Two minutes.
I pitch you to the company
I write the intro, send it to the founder, and handle the back-and-forth.
A meeting lands on your calendar
If they’re a yes, I book the chat. You show up — that’s the whole job-hunt.