About the role
Senior Product Manager, Plum Personal (B2C) - Plum
Benefits Private Limited Return to jobs list Senior Product Manager, Plum Personal (B2C) Job type: Full Time · Department: Product · Work type: On-Site Bengaluru, Karnataka, India Job details Application form About Plum Plum is an employee insurance and health
benefits platform focused on making health insurance simple, accessible and inclusive for modern organizations. Healthcare in India is seeing a phenomenal shift with inflation in healthcare costs 3x that of general inflation. A majority of Indians are unable to afford health insurance on their own; and so as many as 600mn Indians will likely have to depend on employer-sponsored insurance. Plum is on a mission to provide the highest quality insurance and healthcare to 10 million lives by FY2030, through companies that care. Plum is backed by Tiger Global and Peak XV Partners.
About
the Role As a Senior Product Manager for Plum Personal, you will own the product vision, strategy, and execution of our B2C insurance and healthcare solutions. You will lead the development of consumer-focused products that serve our community of individual users, driving engagement, retention, and revenue growth. Your mission is to identify, build, and scale innovative insurance and healthcare products that increase Average Revenue Per User (ARPU) while delivering exceptional value to our consumer base. Key
Responsibilities Product Strategy & Vision : Own and drive the strategic product roadmap for B2C insurance and healthcare products, balancing user needs, market opportunities, and business profitability goals Growth & Monetization : Design and implement engagement mechanisms, growth strategies, and monetization frameworks to systematically increase ARPU and user lifetime value Consumer Insights : Partner with users and leverage data analytics to understand explicit and latent needs in the personal insurance and healthcare space, identifying opportunities for new product development Cross-functional Leadership : Collaborate with high-performing engineering, marketing, and business development teams to ensure scalable product delivery that drives both user satisfaction and commercial success Product Performance : Establish, monitor, and measure success metrics including ARPU, user engagement, retention rates, and product adoption, integrating behavioral data and user feedback to drive continuous improvement Strategic Decision Making : Make data-driven decisions across multiple domains—from product features to pricing strategies to user acquisition—that optimize both user experience and business outcomes Product Documentation : Author and review Product Requirement Documents (PRDs) for complex B2C features, ensuring clear communication of user needs and business objectives Team Development : Lead and mentor product team members, fostering a culture of user-centricity, innovation, and commercial excellence in the Personal products vertical
