About the role
Reddit is a community of communities. It’s built on shared interests, passion, and trust, and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 130 million daily active unique visitors, Reddit is one of the internet’s largest sources of information. For more information, visit www.redditinc.com . We’re hiring a Senior Brand Lead (B2B) to help scale Reddit’s B2B marketing engine. As part of the Business Marketing team, you’ll develop and execute programs that build Reddit’s B2B brand, increase consideration among advertisers, and create incremental media value through B2B2C partnerships. This is a building role: you’ll create the roadmap, operating model, and cross-functional alignment needed to turn promising opportunities into repeatable programs. You’ll shape integrated campaigns, creative development, and partnership programs that strengthen Reddit’s relevance and increase consideration among business audiences. An ideal candidate is a well-rounded builder who is equal parts strategist and operator. You bring structure to ambiguity, create the processes needed to move emerging ideas forward, and make thoughtful trade-offs about where to focus. You are scrappy, highly collaborative, and able to build compelling cases for investment and scale. Location : NYC Preferred
Responsibilities: Build B2B brand & consideration programs that increase awareness, strengthen preference, and make Reddit more relevant with advertisers. Evaluate and develop B2B2C partnerships, prioritizing those with the strongest strategic fit, audience value, and potential to scale. Build the operating model for emerging programs, working with Sales, Consumer, Product Marketing, and other teams to put the processes and support in place to scale new initiatives. Define how success is measured , using brand metrics alongside business outcomes such as revenue to improve the work and guide future investment. Develop compelling investment cases for new initiatives , articulating the strategic rationale, expected impact, resource