Principal Product Designer, AI Hardware & User Interface
About the role
The Principal Designer is the highest individual contributor design role at the company, and despite the IC title, leader of many.
You will define taste. You'll set the design direction across hardware, software, brand, and the design system. You’ll serve as a direct creative partner to the CDO. But the role goes further than Pocket.
We're at an inflection point in the design industry. The tools we've relied on for two decades are being disrupted. The methods we use to develop concept, prototype, and ship experience design are in flux. The vocabulary of UI itself – what it means to "draw" an interface, to define an interaction, to communicate design intent – is up for reinvention. This is a rare chance to be a thought leader not just inside a company, but across a practice.
And underneath all of it: you'll hold what you make. AI Hardware is one of the most technically challenging and creatively alive spaces in product design right now. There's almost no established canon. The designers here will create it.
Digital products delight, but physical products enamour. So let’s design both.
What you'll own
- KEY: Set the caliber for design and design thinking as a hands on IC
- KEY: Always be working on the right thing
- KEY: Stay humble at all times, be a role model
- Visual (Graphic) Design excellence
- AI Design Workflow Origination and Infrastructure, incl. AI-augmented design
- Lead designers, engineers, and specialists on complicated projects
- Independently manage complex schedule and timelines, prioritizing quality design outcomes
- Develop creative and valuable product concepts tied to business goals (create revenue)
- Design app and device interfaces, interaction models, and user journeys that sing
- Own end-to-end design across ANY product surface that needs your talent
- Set new design trend and style for not only Pocket, but for the design industry
