Marketing Strategist, APS – China - - 190154 - Koch Skip to content Koch Home Page Search jobs Login Candidate Profile Employee Login Login Candidate Profile Employee Login Home Search Jobs Life at Koch Companies Overview Koch i360 KBX Koch Ag & Energy Solutions Koch Minerals and Trading Koch Investment Companies Koch Disruptive Technologies Koch Equity Development Koch Engineered Solutions Flint Hills Resources INVISTA Georgia-Pacific Molex Phillips Medisize Guardian Industries Guardian Glass Infor Career Fields Hiring Process Early Careers Military Events Candidate Portal Join our Talent Community Employee Login Learn More About Koch Koch Newsroom Current language Deutsch English - US Español - ES Français - France Polski 中文 - 简体 日本語 한국어 < Back to Search Results Marketing Strategist, APS – China Location(s) Shenzhen, Guangdong Company Molex Career Field Marketing Job Number 190154 Apply now Share Email Facebook X LinkedIn Your Job The Marketing Strategist, China is responsible for developing and executing integrated B2B marketing strategies that accelerate business growth, strengthen brand credibility, generate qualified demand, and support long-term customer engagement within the Chinese market. This role serves as the strategic bridge between business unit objectives, sales priorities and marketing in the China-specific digital ecosystem, with a particular focus on WeChat. The successful candidate will combine strategic marketing expertise with a deep understanding of China's digital landscape to develop customer-centric programs that build authority, nurture complex B2B buying journeys, and deliver measurable revenue impact. What You Will Do Strategic Marketing Leadership • Develop and execute China digital marketing strategies aligned with regional growth objectives, business priorities, and market opportunities. • Partner closely with sales and business units to prioritize strategic growth opportunities and translate business needs into integrated marketing programs. • Drive alignment among global, regional, and local stakeholders to ensure strategic consistency while adapting for China market
requirements. • Support account strategies by identifying opportunities to expand Molex’s footprint within the region and digitally. China Digital Ecosystem Strategy • Lead the strategy and optimization of China's digital marketing ecosystem, including WeChat, WeCom, Video Channels, Mini Programs, and emerging digital platforms. • Design and implement customer journeys, demand generation programs, and account-based marketing initiatives that drive engagement, lead conversion, and customer retention. • Leverage CRM, marketing automation, and attribution tools to create integrated digital experiences and measure marketing impact across the customer lifecycle. • Identify and scale new digital channels, technologies, and platform capabilities to expand reach, improve customer engagement, and support business growth. Account-Based Marketing & Lead Generation •Develop demand generation campaigns that leverage personalized content, targeted advertising, various assets and nurturing workflows. •Build and optimize lead capture, lead nurturing, and conversion programs that support B2B sales cycles. •Partner with sales teams to ensure alignment on leads, engagement activity and pipeline development priorities. Analytics, Measurement & ROI • Establish meaningful KPIs that measure marketing effectiveness, customer engagement, demand generation performance and business impact. • Monitor and analyze activity performance, behavior and campaign ROI. • Evaluate marketing performance data and track marketing influence throughout the customer journey. • Deliver regular performance reviews and strategic recommendations to marketing and business leadership teams.
Who You Are (Basic
Qualifications) • B2B marketing experience within technology, manufacturing, industrial, electronics, or related industry. • Exceptional written and verbal communication skills in Mandarin and English. • Experience working in a global matrixed organization. • Strong prioritization and project management capabilities. • Self-starter who can lead a team and prioritize initiatives and resources, identify opportunities and drive execution through completion while maintaining operational efficiency. • Impactful interpersonal skills to build trust and work collaboratively with senior stakeholders, sales and business units At Koch companies, we are entrepreneurs. This means we openly challenge the status quo, find new ways to create value and get rewarded for our individual contributions. Any
compensation range provided for a role is an estimate determined by available market data. The actual amount may be higher or lower than the range provided considering each candidate's knowledge, skills, abilities, and geographic location. If you have questions, please speak to your recruiter about the flexibility and detail of our
