About the role
Develop and present strategies, marketing plans, and user journeys for key programs and experiences within the digital ecosystem. Lead marketing
requirements and campaign initiatives for the cloud computing and AI platform portfolio. Incorporate customer insights and feedback into strategies that support the end-to-end digital funnel. Contribute to the achievement of business objectives for web channels. Use qualitative UX research and A/B testing to identify opportunities to improve the web direct channel experience. Share insights to inform partners. Help ensure digital customer journeys support engagement from acquisition through sales and lead generation processes. Collaborate closely with product marketing and engineering to obtain, clarify, and validate
requirements for new features and capabilities. Lead reporting and analysis in partnership with operations and engineering teams. Monitor and analyze key metrics on a regular basis. Use customer and business data to inform plans, activities, and decision-making. Lead global web
requirements for marketing engagement and site implementation. Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 1+ year(s) integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related work experience OR equivalent experience. Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 3+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related work experience OR equivalent experience.
