About the role
PLEASE SEE BELOW FOR HELPFUL NOTES ON CALIBRATION:
We are looking for an Account Executive with 2+ years of B2B closing experience to join an AI-native law firm as the first member of the sales team. You'll work alongside the founding GTM lead, taking warm leads end-to-end through the sales cycle and owning customer relationships with mid-market private equity funds and financial institutions. The leads are already rolling in, the outbound motion is working, and there's no one else playing in this pond — your job is to chop the wood and earn the money. This is a ground-floor opportunity with meaningful equity at a £10m-funded startup that's capturing market share fast.
What will you be doing?
- Close net-new business within the ICP (real estate, investment funds, financial institutions, corporates) — taking leads from the founding GTM lead and running them end-to-end through a 2-3 month sales cycle
- Own day-to-day customer relationships, drive renewals and upsells, and surface expansion opportunities as accounts grow from £30K to multiple hundreds of thousands
- Bring legal expertise to live deals — speak the language of GCs, fund ops leads, and legal teams to accelerate trust and close faster
- Help refine the GTM playbook alongside the founding GTM lead — discovery, demo flow, objection handling, and pricing
- Test different customer hypotheses and verticals, feeding insights back to the founders and product team on what resonates
Candidate Screening Overview
- Reviewed 15 candidates for sales roles at Alaro
- Focus on legal tech experience, sales motion fit, and career progression signals
- Several strong candidates identified for follow-up conversations
Top Tier Candidates Calum Cook (Candidate 4)
