About the role
Meter has ambitious growth goals for the next year, and we strongly believe that our channel partners will play a critical role in this growth. We’re looking for an exceptional Partner Marketer to accelerate this momentum, particularly within our resale (VAR) channel. This is a pivotal moment in Meter’s trajectory, and this role will play a central part in building the strategies, programs, and campaigns that scale our presence through partners. Your work will directly influence revenue growth, partner engagement, and awareness in a fast-moving, high-impact environment. What success looks like Within your first six months, you will: Become the expert on our VAR partners, deeply understanding their business models, audiences, and go-to-market strategies. Build and execute an end-to-end partner marketing strategy for the VAR program, aligning closely with sales to maximize impact. Develop and launch tailored marketing plans for each of our strategic VAR partners, driving measurable partner-sourced pipeline growth and optimizing our marketing spend. Take ownership of key partner marketing programs with VAR partners, including events and sales incentives, and deliver measurable impact in driving pipeline through these activities. Support partners at every stage of their journey with Meter: ramping up existing partners, launching new partnerships, and building awareness to recruit new ones. What your day-to-day will look like You’ll be the point person for all partner marketing activities, working hand-in-hand with your peers in marketing and partner sales to drive measurable results. On any given day, you might: Collaborate with VAR partners to design and execute strategic marketing plans that align with shared goals. Manage campaigns across multiple marketing channels, including messaging and positioning, content creation, demand generation, events, and more. Support and activate high-visibility partner events, both in-person and virtual. Develop partner-facing collateral, playbooks, and enablement resources to make it easy for partners to sell Meter. Work closely with the partner sales team to integrate marketing activities into larger account plans, ensuring we’re driving maximum impact to and through these partners.