SMB Growth Manager, Madrid (12-Month Contract)

What we're looking for Experience growing and engaging SMB audiences, with a proven track record of driving adoption, retention, and revenue impact through community-led strategies. Deep understanding of the Spain small business and solopreneur landscape—its challenges, ecosystems, and opportunities—paired with experience working in a global organisation. Proven ability to design and scale ambassador programmes, peer-led advocacy, and grassroots campaigns that transform SMB users into passionate brand champions. Skilled at creating and managing partnerships with SMB networks, accelerators, financial institutions, and government programmes to expand Canva’s reach and credibility. Strong experience facilitating impactful activations—workshops, networking sessions, and flagship in-office events—that foster SMB community trust and convert participation into MAU and ARR growth. Ability to craft compelling SMB-focused content—case studies, toolkits, webinars—that inspire entrepreneurs and highlight Canva’s role in business growth. Analytical skills to track community KPIs (MAUs, referrals, ARR contribution), translate insights into action, and connect community engagement directly to business growth. Comfortable working with Growth Marketing, SEO, Content, Product, and Partnerships teams to design integrated campaigns that scale SMB user growth. Confident public speaker with experience in facilitating webinars and workshops. Creative thinker with content creation experience, including video editing, and a deep understanding of social platforms and trends. Excellent cross-functional collaboration, working effectively with sales, growth, and social teams, and managing stakeholder relationships. Self-starter with strong execution and delivery skills, thriving in fast-paced environments with evolving priorities. Proficient in balancing long-term strategy with short-term needs, adapting quickly to market trends, while focusing on data-driven marketing. Build and maintain strong internal relationships within Canva to support collaboration and align with company goals. Developing and maintaining relationships with partners as well as collaborating with government organizations and agencies. Experience building comms and using CRMs (push notifications, mailing), knows how to work with community management tools (Whatsapp, Facebook Groups, Discord, etc). Event planning and coordination for both online and offline events. Strong data-driven and insights-driven marketing mindset (experience pulling insights from data, driving hypothesis, measuring your KPIs and goal setting for your projects) Excellent communication in English. Other stuff to know We make hiring decisions based on your experience, skills and passion, as well as how you can enhance Canva and our culture. When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process. We celebrate all types of skills and backgrounds at Canva so even if you don’t feel like your skills quite match what’s listed above - we still want to hear from you! Please note that interviews are conducted virtually. I'm interested I'm interested Privacy Notice I'm interested share this job Share to WeChat × Copy the link and open WeChat to share. Copy to clipboard Open WeChat Share to WeChat × Use Scan QR Code in WeChat and click ··· to share.

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