About the role
Do you want to take the first step in making Filipinos’ lives better everyday? Here in GCash we want to stay at the forefront of the FinTech industry by creating innovative, meaningful, and convenient financial solutions for the nation! G ka ba? Join the G Nation today! We are looking for a Campaign Management Business Partner who will lead CRM and customer engagement campaigns that support business growth and improve customer experience.
The role will work closely with cross-functional teams to develop data-driven campaign strategies, optimize customer lifecycle programs, and improve campaign performance through testing and insights. You will be responsible for the following: Partner with product and marketing teams to understand business goals and customer needs Develop and execute CRM and direct marketing campaigns across the customer lifecycle Monitor and optimize campaign performance, including customer activation, engagement, transaction frequency, and profitability Conduct A/B testing and campaign experiments to improve campaign effectiveness Analyze campaign results and provide actionable insights and recommendations Support the improvement and scaling of CRM processes and campaign execution Collaborate with stakeholders to identify opportunities for process enhancements and better CRM capabilities Manage multiple campaigns and projects while ensuring timely delivery and alignment with business objectives Support business growth by driving customer value, engagement, and retention through effective campaign strategies We are looking for: Bachelor’s degree in Business, Economics, Industrial Engineering, Marketing, or any related field Experience in CRM, campaign management, marketing, operations, or strategy Strong analytical and problem-solving skills Good understanding of customer engagement and precision marketing principles Proficiency in Microsoft Excel and PowerPoint Experience in data analysis, reporting, and campaign performance tracking Strong project management and stakeholder management skills Excellent communication and presentation skills Ability to work in a fast-paced and collaborative environment Customer-focused mindset with strong attention to detail and continuous improvement mindset What We Offer Opportunity for career growth and development in the #1 FinTech company in the country Working with a dynamic and highly collaborative team who want to change the game A company that values their people with highly competitive and flexible
