About the role
Full-Funnel Marketing Strategy & Performance Optimization Develop and evolve MSCE's (Marketing Signals Center of Excellence) full-funnel marketing strategy, identifying opportunities to improve customer acquisition, engagement, conversion, and marketing signal generation. Drive a continuous optimization framework across paid, owned, and seller-assisted channels to improve efficiency, marketing performance, and business outcomes. Monitor campaign performance and market signals, making strategic adjustments to support short-term results while informing long-term marketing strategy and innovation priorities. Evaluate and test datasets and targeting methodologies to identify customers and accounts with a propensity to engage, convert, and contribute to pipeline outcomes. Develop strategies that improve audience quality, coverage, engagement, and seller actionability. Develop business cases and strategic recommendations for resource allocation and investment decisions. Design, scope, execute, and measure strategic pilots focused on audience strategy, signal innovation, channel optimization, content engagement, and seller activation. Build testing frameworks that balance rapid learning with scalable execution. Develop recommendations for integrating successful pilots into ongoing business operations. Performance Measurement & Business Impact Develop KPIs (Key Performance Indicators) and success criteria for innovation programs, strategic pilots, and optimization initiatives. Build business cases that support investment decisions, scaling opportunities, and long-term strategic prioritization. Serve as the primary strategy liaison for SMEC (Marketing Signals Center of Excellence) and SMB leadership teams, translating business priorities into marketing, audience, and signal strategies. Partner with commercial stakeholders to identify opportunities, prioritize investments, and align marketing activities to business objectives. Establish governance and operating rhythms that support alignment across Marketing, Sales, Analytics, and Operations teams. Build relationships with leaders across Marketing, Sales, Operations, Analytics, Data Science, Product, and Engineering teams. Represent the MSCE (Marketing Signals Center of Excellence) organization in strategic forums with leadership stakeholders. Influence organizational priorities, investment decisions, and long-term growth strategies through data-informed recommendations. Master's Degree in Marketing, Computer Science, Business or related field AND 4+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in business OR equivalent experience. Master's Degree in Marketing, Computer Science, Business or related field AND 8+ years marketing or sales experience OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 12+ years experience in business OR equivalent experience. Experience leading full-funnel marketing strategy across B2B, enterprise, performance marketing, digital marketing, or direct-to-consumer environments. Deep understanding of account-based marketing, audience strategy, demand generation, buying groups, and customer lifecycle marketing. Experience driving cross-channel orchestration and performance optimization initiatives. Analytical foundation with experience in marketing measurement, experimentation, predictive modeling, propensity scoring, and performance analytics. Demonstrated ability to balance short-term performance optimization with long-term strategic innovation. Product Marketing IC5 - The typical base pay range for this role across the U.S. is USD $130,900 - $251,900 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $165,600 - $272,300 per year. Certain roles may be eligible for
