About the role
🚀 Marketing Lead, Thera (NYC, in-person)
Thera is building the financial OS for modern SMBs. Payroll, payments, compliance, and money movement in one platform that actually works end-to-end.
We're hiring a Marketing Lead to own top of funnel and generate demand. This is a hands-on IC role for someone who wants to test ads, run events, launch products, and do whatever it takes to get attention and create momentum.
You'll work directly with the CEO and growth leadership. This role rewards speed, creativity, and accountability.
đź“Ť NYC, 5 days/week
Why we started Thera
Our founders saw firsthand how broken SMB payroll and finance had become. The average SMB stitches together 5+ tools just to pay people, move money, and close their books. We started Thera to collapse that fragmented stack into a single source of truth.
Backed by YC, 10X Founders, Zillionize, and Amino Capital.
What you'll own
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Top of funnel demand generation
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Paid ads across search, social, and new channels
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In-person events, field marketing, and partnerships
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Product launches and new product storytelling
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Brand voice, messaging, and positioning
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Creative experiments including stunts and viral moments
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Marketing attribution and pipeline influence
What success looks like
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Consistent inbound leads that convert
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Clear link between marketing and pipeline
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Events that drive real conversations, not just swag
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Fast launches with real customer pull
