About the role
Organizations everywhere struggle under the crushing costs and complexities of “solutions” that promise to simplify their lives. To create a better experience for their customers and employees. To help them grow. Software is a choice that can make or break a business. Create better or worse experiences. Propel or throttle growth. Business software has become a blocker instead of ways to get work done. There’s another option. Freshworks. With a fresh vision for how the world works. Freshworks Inc. builds uncomplicated service software that delivers exceptional employee and customer experiences. Our people-first approach to AI eliminates friction, helping businesses reduce complexity, lower cost-to-serve, and deliver faster, more human support through enterprise-grade yet easy-to-use CX and IT solutions. Nearly 75,000 companies, including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, trust Freshworks to power their Employee Experience (EX) and Customer Experience (CX) operations. Fresh vision. Real impact. Come build it with us. We're seeking a detail-oriented and creative Virtual Events & Webinars Specialist to help deliver high-impact digital experiences that engage prospects and customers across the buyer journey. This role is ideal for someone with a strong foundation in event marketing and a passion for creating engaging, scalable virtual programs that support pipeline and revenue goals. You'll work cross-functionally with Campaigns, Product Marketing, Sales, and Brand to plan, produce, and optimize webinars, roundtables, and virtual events that align with Freshworks' go-to-market strategy. Key
Responsibilities: Plan and execute virtual events and webinars across global regions, including scheduling, platform setup, speaker coordination, and live production. Collaborate with stakeholders to shape event content, agendas, and messaging aligned to campaign and sales priorities. Manage event promotion, registration, and follow-up workflows in partnership with Marketing Ops and Campaigns. Monitor live events to ensure smooth execution and troubleshoot issues in real time. Track event performance and compile post-event reports with insights and recommendations. Support experimentation with new formats and engagement tactics (e.g., polls, breakout rooms, interactive Q&A). Maintain event calendars, documentation, and best practices to ensure consistency and scalability. 3-5 years of experience in B2B marketing, events, or webinar production, ideally in a SaaS or tech environment Proficiency with webinar and virtual event platforms (e.g., Zoom, ON24, CVent, Goldcast) Familiarity with marketing automation and CRM tools (e.g., Marketo, Salesforce) Strong organizational and project management skills with the ability to manage multiple events simultaneously Excellent communication and stakeholder management skills Data-driven mindset with experience analyzing event performance and optimizing for results Creative thinker with a passion for delivering engaging digital experiences Please note this is a hybrid role with onsite expectations of 3x/week (Tues - Thurs) from our San Mateo, CA headquarters. The annual base salary range for this position is $130,000 - $162,000. This role is also eligible for a target