About the role
OpenGov is the leader in AI and ERP solutions for local and state governments in the U.S. More than 2,000 cities, counties, state agencies, school districts, and special districts rely on the OpenGov Public Service Platform to operate efficiently, adapt to change, and strengthen the public trust. Category-leading products include enterprise asset management, procurement and contract management, accounting and budgeting, billing and revenue management, permitting and licensing, and transparency and open data. These solutions come together in the OpenGov ERP, allowing public sector organizations to focus on priorities and deliver maximum ROI with every dollar and decision in sync. Learn about OpenGov’s mission to power more effective and accountable government and the vision of high-performance government for every community at O penGov.com . Role Overview As a Senior Growth Marketing Specialist at OpenGov, you're a full-stack marketer—owning the complete go-to-market lifecycle for products, features, and campaigns. You'll develop positioning and messaging, craft integrated demand gen programs, build enablement collateral, execute launches, and measure impact. From strategy through execution, you'll combine storytelling and data to drive pipeline and establish OpenGov as the AI and ERP leader for state and local governments. You'll partner across the marketing team, working with design, brand, and ops colleagues while owning outcomes end-to-end. This is a hands-on role where you shape GTM strategy, create compelling content, launch campaigns, and continuously optimize for results. You bring both strategic vision and tactical execution chops.
What You'll Do Campaign Strategy & Execution Build and launch integrated multi-channel campaigns (email, paid, webinars, social, events, content syndication) to drive qualified pipeline for targeted personas and accounts. Own performance tracking, reporting, and optimization based on results. Create compelling marketing content—emails, landing pages, ads, ebooks, customer stories, blogs—leveraging AI tools daily to scale production and test variations at speed. Develop GTM messaging and positioning informed by customer insights, Gong calls, sales feedback, and competitive intelligence. Create talk tracks, enablement decks, and messaging guides that translate complex capabilities into clear value statements. Define market segmentation, personas, and ICP insights that inform campaign targeting and messaging across all programs. Support ABM campaigns and nurture strategies using Marketo and Salesforce to engage prospects across the funnel. Stay plugged into government, market, and competitive trends to identify campaign opportunities and inform GTM strategy and decision-making. Product Launches & Enablement Lead end-to-end launch plans for new products and features—defining objectives, audience, messaging, tactics, timeline, and success metrics. Develop comprehensive enablement materials (pitch decks, one-pagers, battlecards, FAQs) to equip sales, customer success, and support teams on new capabilities. Coordinate internal comms, customer announcements, and field readiness to drive product adoption. Performance & Optimization Own campaign measurement and reporting—tracking pipeline contribution, engagement rates, conversion metrics, and ROI. Analyze campaign performance, identify learnings, and translate insights into optimization recommendations. Stay plugged into competitive, industry, and government trends; use insights to shape timely, relevant campaigns.